In this episode, Steve Fretzin and Greg Eisenberg discuss:
- How law firm business models are quickly shifting due to tech and market forces
- Why branding and visibility are critical for firms of any size
- Ways small and solo firms can
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Lindsey Busfield: What Lawyers Need to Know About SEO, Social Media, and Client Fit
In this episode, Steve Fretzin and Lindsey Busfield discuss:
- The nuances and strategic use of SEO for law firm marketing
- The importance of selective client intake for long-term success
- Evaluating the effectiveness of social media versus SEO in legal marketing
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Jody Glidden: How to Be the Lawyer Clients Never Leave—With a Little Help from AI
In this episode, Steve Fretzin and Jody Glidden discuss:
- The evolution and growing impact of AI in professional services
- Challenges lawyers face in client relationship management
- The limitations and future of traditional CRMs
- Strategies for maintaining and expanding client relationships
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Stop Selling from Scarcity: How Financial Planning Boosts Your Confidence
By Steve Fretzin & Darren Wurz
Stop Selling from Scarcity: How Financial Planning Boosts Your Confidence
Did you know that personal financial clarity can supercharge your sales confidence? Okay, so you’re here on Steve Fretzin’s website which means you obviously…
Kyle Hebenstreit: Boutique Law in Motion with Private Equity Client Personas and Digital Platforms
In this episode, Steve Fretzin and Kyle Hebenstreit discuss:
- The evolving legal industry landscape due to institutional capital and Big Four involvement
- Rising competition and channel fragmentation in legal marketing
- Strategic marketing approaches tailored to client personas and firm types
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Ed Levy: Building Trust Appreciation and Referrals Through Relationship Marketing
In this episode, Steve Fretzin and Ed Levy discuss:
- Building and nurturing authentic client relationships in professional services
- Increasing referrals through trust and engagement
- The psychological value of personalized client appreciation
- The role of networking and peer communities in growing
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Alex Geisler: Creating Sticky Client Relationships in Law
In this episode, Steve Fretzin and Alex Geisler discuss:
- Building long-term client loyalty in legal practice
- Structuring legal work around client expectations and needs
- Improving legal service delivery through lean process thinking
- Developing deeper relationships through proactive, strategic communication
Key…
Judy Barton: Lessons in Business Adaptation and Customer-Centric Innovation
In this episode, Steve Fretzin and Judy Barton discuss:
- Cultivating meaningful and lasting business relationships
- Effective networking techniques for lawyers and financial professionals
- Establishing credibility and attracting opportunities
- The importance of integrity in business
Key Takeaways:
- Effective networking is
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Michael Vater: Expanding Legal Practice with Non Traditional Methods and Partnerships
In this episode, Steve Fretzin and Michael Vater discuss:
- Growth and networking beyond traditional legal marketing
- Leveraging legal tech and AI to enhance efficiency
- Building strategic partnerships for sustainable growth
- Effectively balancing leadership, operations, and legal work
Key Takeaways:…
Tom Ciesielka: Building a Strong Legal Reputation Through Public Relations
In this episode, Steve Fretzin and Tom Ciesielka discuss:
- The role of public relations and reputation management in the legal industry
- The importance of media visibility and thought leadership for lawyers
- Balancing legal ethics, confidentiality, and public exposure in marketing
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