AI is changing how lawyers market themselves, manage work, and bill for their services—but using it responsibly takes more than the right tools. Explore practical ways to put AI to work while protecting client confidentiality and making room for human
Fretzin Blog
The Fretzin Blog, published by Fretzin, Inc., focuses on legal business development and career coaching for lawyers. It covers topics such as law firm growth strategies, client development, marketing and branding for legal professionals, leadership and management in law practices, time and energy management, and adapting to changes in the legal market including the impact of AI. The blog also features interviews and discussions with legal industry experts on sales techniques, work-life balance, and building sustainable, fulfilling legal careers. It aims to provide practical advice and peer insights to help lawyers improve their business skills and professional satisfaction.
Latest from Fretzin Blog - Page 2
How Lawyers Should Use LinkedIn to Build Better
What Mistakes Do Lawyers Commonly Make On LinkedIn?
Many lawyers view LinkedIn as a waste of time, failing to engage or connect meaningfully with others. This platform is crucial for business development, branding, and leveling the playing field. Treating LinkedIn…
Scott Rahn: Build a Law Firm That Grows Without Burning Out Its People
How can a law firm grow while protecting its people and its reputation? Scott Rahn shares how relationship-building, values-based hiring, and honest conversations can help firms serve clients well without burning out their teams.
In this episode, Steve Fretzin…
How Delegation Helps Lawyers Win Back Time and Grow
Jaime Nacach: How Delegation Helps Lawyers Win Back Time and Grow
Lawyers can’t do everything themselves—and trying to may cost them time, focus, and growth. This episode explores how to delegate effectively, build trust with remote assistants, and focus on the work that matters most.
In this episode, Steve Fretzin…
The Books and Habits That Build Better Law Firms
Brian Klein: The Books and Habits That Build Better Law Firms
What can a handful of great books teach lawyers about listening, delegation, client service, and building a thriving firm? Brian Klein and Steve Fretzin share the ideas that changed how they work—and how they care for clients.
In this…
Legal Wellness, the Missing Pillar of Your Health
Danny Karon: Legal Wellness, the Missing Pillar of Your Health
You look after your body, your mind, and your money, but when did you last check your legal health? A veteran class action lawyer explains why an ounce of legal prevention beats a courtroom disaster, and how writing and speaking…



