Fretzin Blog
The Fretzin Blog, published by Fretzin, Inc., focuses on legal business development and career coaching for lawyers. It covers topics such as law firm growth strategies, client development, marketing and branding for legal professionals, leadership and management in law practices, time and energy management, and adapting to changes in the legal market including the impact of AI. The blog also features interviews and discussions with legal industry experts on sales techniques, work-life balance, and building sustainable, fulfilling legal careers. It aims to provide practical advice and peer insights to help lawyers improve their business skills and professional satisfaction.
Latest from Fretzin Blog - Page 2
Discover how an employment lawyer built a seven-figure practice not by “working the room,” but by being radically authentic, hyper-generous, and unforgettable in her relationships. This episode breaks down how to turn clients, competitors, and even adversaries into your most
Spend to Grow, Not Save to Spend in Your Law Firm
Brett Trembly: Spend to Grow, Not Save to Spend in Your Law Firm
What’s really holding your law firm back isn’t a lack of leads—it’s how you spend your time and handle the ones you already have. In this episode, you’ll learn how smart hiring, offshore staffing, and a professional intake process can
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Addition by Subtraction in Law Firm Marketing
John Jakovenko: From Cash-Poor to Profitable with Law Firm KPIs and Systems
Discover how small and midsize law firms can stop being “revenue rich but cash poor” by building real systems, leveraging AI, and tracking the right numbers. In this episode, you’ll hear how to plug profit leaks, tame AR, and design
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From Cash-Poor to Profitable with Law Firm KPIs and Systems
Why Legal Business Development Is a Marathon, Not a Sprint
Jamie Rubin: Why Legal Business Development Is a Marathon, Not a Sprint
Discover how a jazz pianist turned niche entertainment work into a powerhouse advertising, privacy, and tech practice—and why treating business development as a marathon, not a sprint, has allowed him to build a loyal, decades‑long client base. In this episode,
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