High-performing young lawyers are more willing than ever to walk if a firm won’t invest in them. In this episode, Steve and Cheryl unpack what it really takes to build a culture of connection, mentoring, and resilience that keeps top
Latest from Fretzin Blog - Page 3
How Outside Counsel Can Win (and Keep) In‑House Clients
By Steve Fretzin and Chaka Patterson
How Lawyers Win More In-House Clients
Why understanding your clients’ business, delivering proactive value, and building lasting relationships are the keys to becoming trusted outside counsel
Corporate legal departments have never been under more
Building A Law Practice From Scratch: Strategies For Success
How Does Building A Book Of Business Actually Begin For A Lawyer Starting From Scratch?
Building a book of business for a lawyer begins by recognizing the necessity of bringing in clients before legal work can be done. It’s crucial
Chaka Patterson: How Outside Counsel Can Win (and Keep) In‑House Clients
When in-house counsel are “hair on fire” busy and severely resource constrained, why should they choose you as outside counsel? In this episode, you’ll hear a former GC and big‑law partner break down exactly how to become the trusted, go‑to
Automating the Admin Chaos Holding Law Firms Back
By Steve Fretzin and Jeff Arnold
Law Firm Automation That Saves Billable Hours
Why smarter workflows, not more software, are the key to building a more efficient legal practice
Every lawyer has experienced it.
You finish one client task only
Jeff Arnold: Automating the Admin Chaos Holding Law Firms Back
Stop wasting billable hours on admin work. In this episode, you’ll learn how to identify hidden bottlenecks in your firm and turn them into reliable automations that save you hours every week—without tripping over AI ethics or security rules.
In
In
From Zero Clients to Rainmaker Through Relentless Preparation
By Steve Fretzin and Alex Karasik
How Lawyers Become Rainmakers
Why preparation, authentic relationships, and consistent business development create lasting success for attorneys
Many lawyers assume rainmakers possess a natural gift for attracting clients.
They picture charismatic attorneys who effortlessly
Alex Karasik: From Zero Clients to Rainmaker Through Relentless Preparation
How did a young partner go from “no plan, no book” to doubling his business year over year—without ever feeling like a salesperson? In this episode, you’ll hear how deliberate preparation, mentors, and genuine relationships can transform a legal career
Escaping the “Friend Zone” and Building a Real Book of Business
By Steve Fretzin and Lauren Paxton
How Lawyers Build a Book of Business
Why the best rainmakers focus on relationships, consistency, and solving problems, not selling
Many lawyers enter the profession believing that exceptional legal work will naturally lead to
Transforming Legal Business Development With Steve Fretzen
How Did You Handle Business Development Before Working With Steve Fretzen?
Prior to working with Steve Fretzen, business development was a random process without a clear plan. I relied on luck and personal referrals from people who got to know