In this episode, Steve Fretzin and Justin Stivers discuss:

• Why lawyers struggle with maintaining marketing consistency. 
• Figuring out where to begin with marketing. 
• Taking control of your calendar (and the repercussions for breaking commitments to yourself). 
• Doing the things you

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Continue Reading Justin Stivers: Owning Your Calendar to Succeed in Marketing

In this episode, Steve Fretzin and Mari Ribeiro discuss:

• Gaining a competitive edge with your brand.
• Pros and cons of naming your firm something other than your name. 
• Growing and expanding your brand. 
• Keeping your brand relevant and sustainable. 

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Continue Reading Mari Ribeiro: Unique Branding for Your Law Firm

In this episode, Steve Fretzin and Vikrant Shaurya discuss:

• Writing a book to better your business. 
• Ghost writing versus angel writing. 
• How AI is changing the writing field. 
• How to promote your book to generate business. 

 
Key Takeaways:

• Becoming

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Continue Reading Vikrant Shaurya: Publishing a Book to Benefit Your Business Development

In this episode, Steve Fretzin and Jocelyn Brumbaugh discuss:

• Random acts of marketing. 
• The five steps to fully leverage everything you do. 
• Headline, content, and insight. 
• Creative content marketing and getting newsletter opens. 

 
Key Takeaways:

• Mine for things your

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Continue Reading Jocelyn Brumbaugh: Leveraging the Marketing Gold in Your Firm

In this episode, Steve Fretzin and Charlotte Smith discuss:

• The evolving job market because of COVID as well as the generational expectations. 
• Three things to becoming a better leader.
• Listening as a key to leadership. 
• Discovering and embracing your own

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Continue Reading Charlotte Smith: Becoming a Thriving Leader

In this episode, Steve Fretzin and Mark Homer discuss:

• How legal marketing has evolved. 
• Seeing your law firm as a business. 
• Multichannel marketing. 
• When you should spend money on marketing. 

 
Key Takeaways:

• Understanding your brand, not just the logo,

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Continue Reading Mark Homer: The Evolution of Legal Marketing

Let’s start this article with the obvious. I’m a white guy. Does it mean that this conversation shouldn’t happen or be initiated by me? In a recent podcast interview with my friend Ph. D. and diversity, equity, and inclusion (DEI)…
Continue Reading The DEI and BD Connection: Leveraging Business Development for Career Advancement