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Steve Fretzin
Steve Fretzin

Latest from Fretzin, Inc.

In this episode, Steve Fretzin and Kait LeDonne discuss: Branding, marketing, and sales – how are they different and how do they work together for you and your company.  The top mistakes companies and individuals make before going to market.  Narrowing your niche to become the expert in that specific area.  Keeping authentic with your branding.    Key Takeaways: People want to feel seen, heard, and understood. If you can tackle that in branding, you…
In this episode, Steve Fretzin and Jay Harrington discuss: Seeing opportunity even in the time of COVID-19. Prioritizing business development. Networking efficiently and effectively with a plan.  Investing in a coach and the benefits of doing so.    Key Takeaways: Don’t assume that the opportunities aren’t there, you’ve got to just be simply become more active. Prioritizing that one hour a day to work on business development is the most important thing you probably do…
I’m sitting here this morning at a Discount Tire in Mount Prospect waiting for my car to receive four shiny new tires. The problem? My lease is up in two months. There’s a bad taste in my mouth today knowing that my money is shortly going down the drain. I also need new back brakes, which just adds insult to injury. The reason to share these complaints with you is because it’s important to understand…
In this episode, Steve Fretzin and Duc Trang discuss: Engaging with companies about their business specifically.  How to get in the door with a high-level GC.  The value of different billing models.  Trends in the law field as a result of COVID-19.   Key Takeaways: It’s a lot cheaper to create additional revenue streams from your current client base.  You want to have the headspace of your current clients so that they will have conversations…
In this episode, Steve Fretzin and Jim Lundy discuss: Why you want to grow your own book of business.  Balancing business development, marketing, client service, and the billable hour.  Changes to the legal community because of the current pandemic.  Giving and assisting with sincerity.    Key Takeaways: The best way for a lawyer to be their own boss was to develop their own practice Treat your business development as important as the billable hour.  View…
In this episode, Steve Fretzin and Steve Seckler discuss: Getting to know others as a way to sell professional services. Challenges and issues facing lawyers in career transitions and building a law practice. Ways to start building your book of business. Transitioning out to potential retirement or out of the law. Key Takeaways: Selling legal services is not about a hard sell. It’s learning about people’s concerns and getting to know them over time. Lawyers,…
In this episode, Steve Fretzin and Brad Barkin discuss: Reasons for having insurance and challenges that lawyers face in making those choices. Networking to identify new business and new strategic partners. Being a better provider by going beyond the transaction. The changing landscape of the insurance industry. Key Takeaways: Always be offering. What goes around comes around. Embracing technology and adapting that technology to your company can be massively helpful for you and your company.…
In this episode, Steve Fretzin and David Fram discuss: The importance of good public speaking.  Challenges lawyers typically have around speaking and how it can be helped. Key steps when giving a legal presentation.  Enhancing not detracting from your presentation both in person and online with body language, visuals, and how you are laying out your presentation.    Key Takeaways: Any good teacher or speaker can make any topic interesting. A bad teacher or speaker…
In this episode, Steve Fretzin and Ron Bockstahler discuss: Natural networking while working in a suite of lawyers. Building your book of business from early in your career. Finding efficiencies to make the most out of what you have. The changes happening in communication and technology and how it is affecting firms. Key Takeaways: Invest in space to have a successful law firm – but having third party offices may be a really good option.…
In this episode, Steve Fretzin and Rich Lenkov discuss: Non-traditional marketing and branding to grow your book of business.  Servicing your existing clients first, no matter what marketing you choose to do. Your must dos for succeeding in growing your practice.  Utilizing other attorneys and skill sets in your firm to better serve your clients.    Key Takeaways: Understand and serve your existing clients by understanding their business and their principles.  Be more than just…