Whether you think you have time to do business development or not, it boils down to one thing, and that is it takes marketing and business development to grow your practice.
I know I might be making it sound too simple, but it can be.
I also understand that when you are busy, it can be very challenging. You have a lot to juggle.
Your Choice: Blog or Podcast
If you would also like to listen to my 2-minute, 46-second episode of Legal Marketing Moments where this blog post originated, you can either click the green play button below or click here if you are reading this via email. If you prefer to read this via blog post, I have rewritten and expanded upon the podcast as a blog post below for you. If that’s you, keep scrolling.
Simple Acts of Marketing and Business Development
It doesn’t take long to engage in effective business development that can grow your relationships with those you need or want to get to know better. It can be acts as simple as:
- Touching base with past clients to say hello and see how everything is going
- Making a comment on a potential client’s post on LinkedIn
- Calling others you need and want to get to know better
Based on your comfort level, and even if they are a bit out of your comfort level, it can be any number of things. You know what those are, and if you don’t, let me know because we can work on those. I can make what feels complex very simple for you.
Let’s talk about the times when you say to yourself or you say to me,
- “I don’t have time for that.”
- “I don’t have time for marketing and business development.”
- “I have clients to take care of.”
- “I don’t know where to start.”
- “I’m not sure what my connections will find interesting.”
These thoughts often lead to backing away or never even starting to do those things that you need to do to build your reputation, your relationships, and your practice.
What If We Reframe Those Concerns Just A Little?
I’m going to ask you to reframe those statements in the bullet points above just a little bit and to think of yourself as the lawyer who takes time to do marketing and business development. There’s the old adage, we take time for the things that we enjoy, which is really true.
I know because I’ve done the same thing. If it’s more fun for me to watch a video tutorial to learn something that will help me stay on top of what I do for a living, I will sometimes do that before I have something else to do that must be done to help grow my business. I know those two things sound very similar, which they are, but one is often much more important than the other.
When I catch myself doing that, I still know that it gets down to the fact that if you and I make time, even if that’s five minutes, or regularly use those “in-between moments” that you may have heard me talk about, we will definitely contribute to the growth of our practices. These small acts add up quickly and will make a huge difference in the long run.
I Am The Lawyer Who Takes Time
So, when you are thinking to yourself or saying to someone else,
“I don’t have time for that,”
try to reframe it and say,
“I am a lawyer who takes time for marketing and business development.”
You Get To Decide
You decide what that timeframe is. It can be half an hour every other day, or maybe just ten minutes every day. We can all find ten minutes every day to do something that contributes to the growth of our practice and our business, can’t we?
Remember, tell yourself that you are a lawyer who takes time for marketing and business development and will do those things that contribute to the growth of your practice.
Thoughts or Comments?
Let me know if you have any thoughts or comments about this. You know I’d love to hear or read them!
Also, if you missed it, I invite you to take 2 minutes to listen to this via my Legal Marketing Moments podcast…thanks!
Nancy Myrland is a Marketing and Business Development Advisor, specializing in Content, Social & Digital Media. She helps lawyers grow their practices by integrating the right marketing practices in order to build their reputations and their relationships, which leads to building their practices.
Also known as the LinkedIn Coach For Lawyers, Nancy is a frequent LinkedIn trainer, as well as a content marketing specialist. She helps lawyers, law firms, and legal marketers learn and implement content, social, and digital media strategies that cut through the clutter, making them more relevant to their current and potential clients.
She is also a personal branding speaker, trainer, and advisor, helping legal and business professionals understand the importance and the impact of defining and reinforcing their personal brand.
Nancy is also the founder of the hybrid self-study and online course, LinkedIn Course For Lawyers, where she personally guides lawyers through the sequential creation of their LinkedIn profile and presence.
As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasting, video marketing, voice marketing, and livestreaming. Nancy also works with many firms and lawyers on Zoom and virtual presentation training and coaching to be the best they can be when presenting online.
She also helps lead select law firms through their online social media strategy when dealing with high-stakes, visible cases.
The post Lawyers, No Time For Business Development? This Is For You. appeared first on Nancy Myrland’s Legal Marketing Blog.