I just got back a few weeks ago from the Legal Marketing Association annual conference. This year it was in Hollywood, Florida. We had about 1100 attendees, which is up from the pandemic because last year there were about
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#LMA23: It’s Time To Amplify At The Legal Marketing Association Annual Conference
It’s been about a year since the first post(ish)-pandemic LMA International Conference brought all of us back together for an amazing 3 days in Las Vegas, so I’m ready for my annual learn, grow, network, amplify, smile, and hug-a-thon, which…
Will Your Clients Care If You Use ChatGPT or GPT-4 To Create Content?
We’ve all had a little time to experiment with ChatGPT and other generative AI tools. The news, developments, and evolution have been coming at us so fast that it is challenging to keep up with the hundreds of emails, posts,…
Lawyers, No Time For Business Development? This Is For You.
Whether you think you have time to do business development or not, it boils down to one thing, and that is it takes marketing and business development to grow your practice.
I know I might be making it sound too…
LinkedIn Is Rolling Out A New Way To Make Your Profile More Noticeable
LinkedIn is rolling out a new feature that will call attention to your posts and other activity on LinkedIn.
As I often mention when I work with my clients, I want your profiles and your content to be scroll-stopping (desktop),…
Artificial Intelligence (AI): ChatGPT & Other Chatbots: Yes or No?
We are living in a very exciting time with the rise of artificial intelligence (AI) and chatbots.
If AI has been around for many years, what happened to suddenly catapult the chatbot category into outer space?
ChatGPT Was Born
Should You Copy & Paste Your Law Firm Bio To Your LinkedIn Profile?
Setting up your LinkedIn profile is easy, right? You just copy and paste everything from your law firm website bio into your LinkedIn profile.
Not so fast.
Your LinkedIn Profile Is Not Your Website Bio
LinkedIn should not…
Lawyers, I’m Going To Make The Sales Process Very Easy For You
Many cringe when the topic of selling, or sales, comes up. If I told you that you’re in the position of selling every day of your life, does that make your stomach turn?
Your Choice: Blog or Podcast
Lawyers, What Is Holding You Back From Growing Your Practice?
My husband just had knee replacement surgery on January 16. During the most normal of times, the Ortho docs will warn you that this is one of the toughest surgeries to recover from, more than his 5 meniscus surgeries, the…
In 2023, Focus On These Two Things
Happy New Year to you!
For the past handful of years, when asked to contribute my predictions and recommendations for the next year, my answer has been the same. One of these years it will change, but not quite yet.…