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Dreamers, doers, and deliberators…you need all of these parties, plus one more, at the table to survive what we have and are going through right now. Because of the pandemic-related events of the past few years, everything has changed, but nothing has changed. When planning for the future, it has always been critical to put many factors in a blender and mix them together to find the richest combination of skill, dreams, people, passion, plans,…
When we analyze why clients and potential clients make a decision to hire you or to hire someone else, it’s easy to assume they’re being logical in their decision-making process, so you operate accordingly. You give them information that appeals to that logical side of their brain. Let’s discuss that because there’s another side to this discussion you need to be aware of. If you’d like to listen to this via audio, you can click
I talk a lot about using video as a differentiator, and as a way to accelerate the know, like, and trust factors your clients need and want. Voice and video bring you to life and cause people to feel like they already know you, or know you better. Working in this voice and video space as an advisor, I know there are many professionals who are not yet comfortable showing up on video. Allow me…
“Why should I choose you over someone else?” If you haven’t already, one of these days, you might find yourself in the position of having someone whose business you’re trying to earn look at you and ask you this question. They may be asking that question genuinely. They may just be testing you to see how you answer it. How you answer it is very important. So let’s discuss. If you would like to listen…
Congratulations, graduates! Finishing law school is no small accomplishment. I know I don’t need to tell you that as you’ve lived it daily. Your Incredible Opportunity You are about to enter an amazing part of your lives where you get to put all of your knowledge, drive, personality, and dreams together to help others while making a living doing it. That is a huge gift and an incredible opportunity! There are many who can speak…
Have you ever met someone and asked them a question about what they do, or how they are, or what their opinion is about a subject, then find they get so wrapped up in what they are saying that they never stop to say: “How about you? What do you think?” “What about you? What do you do?” “How are you doing?” This happens frequently. Some People Are Wired Differently People get so wrapped up…
Wouldn’t it be nice if you could get the trades and business publications to write about one of your recent matters or accomplishments? Wouldn’t it be nice if your name was included when your client’s merger was discussed in the news? Wouldn’t it be great if your local business journal acknowledged what you and your firm are doing in the community? Wouldn’t it be nice if you were called as a source when stories were…
In case you were too busy yesterday to notice the Internet blowing up about Burger King’s social media misstep, let’s take a moment or two to help you catch up, and for me to share my perspective on the situation so that we can all learn from this situation. We all need to be very careful about being clever on social media. Even if you are the most beloved brand in the world, and I’m…
You can’t expect your LinkedIn profile to do all of the heavy lifting for you. You might be surprised to read that from me because you know me as an active LinkedIn trainer and coach, but this next point is important. Networking Is A Contact Sport When it comes to reaching the right people at the right time with the right message, you need to play an active role. Networking is a contact sport.…
You’re finally on-board, interested, and maybe even a little excited about hosting a webinar or other online event. Intuitively, and maybe even competitively, you know you need to be “out there.” You’re ready! Well, before you take one more step, there’s something you need to do first or your event could be a flop. Let’s discuss. Listen, Then Download The Checklist Please listen to this brief 5-minute Legal Marketing Minutes podcast episode in the player