These times can be challenging for client and business development.
We’re in-person, then we’re not.
We’re scheduling events, then we’re canceling them.
We’re working remotely, but only sometimes.
When you are trying to connect with clients and potential clients, what
Continue Reading In Remote Times Like These, How Can You Really Connect With Your Clients?
I am often inspired by conversations I have that cause me to think there is something important I need to share with you.
A recent conversation with a GC revolved around the idea that your job as a lawyer is
Continue Reading Lawyers, This Is How Potential Clients Want You To Approach Meetings With Them
At every stage of your career, there is a case to be made that you need to market yourself and that you need to pay attention to traditional and social networking. It is never too early and it is never
Continue Reading Do Associates, Partners, and Senior Partners Need To Market Themselves?
Do you worry that giving away your knowledge free will result in people not hiring you and paying for it? The exact opposite might happen.
What Happens When You Give Away Your Advice?
As part of his closing keynote at the
Continue Reading Lawyers, Do You Worry About Giving Away Too Much Free Advice?
In the legal profession, we tend to sit back and wait to innovate or do something we think we should be doing until we see another firm or another lawyer do it. We want to know that it looks okay.
Continue Reading What The Legal Profession Can Learn From Sly Stone
You might hear people talk about the need for you to establish your personal brand, or you need to create a brand for your firm.
You might also hear some of us talk about the need to position yourself in
Continue Reading Branding vs. Positioning: What Is The Difference and Do You Need Both?
Dreamers, doers, and deliberators…you need all of these parties, plus one more, at the table to survive what we have and are going through right now.
Because of the pandemic-related events of the past few years, everything has changed, but
Continue Reading Law Firm Management: You Need These 4 Groups On Your Pandemic Advisory Team
When we analyze why clients and potential clients make a decision to hire you or to hire someone else, it’s easy to assume they’re being logical in their decision-making process, so you operate accordingly. You give them information that appeals
Continue Reading Lawyers, You Might Be Surprised How Clients Choose You
I talk a lot about using video as a differentiator, and as a way to accelerate the know, like, and trust factors your clients need and want. Voice and video bring you to life and cause people to feel like
Continue Reading If You Are Really Uncomfortable Being On Video, I Have A Plan For You
“Why should I choose you over someone else?”
If you haven’t already, one of these days, you might find yourself in the position of having someone whose business you’re trying to earn look at you and ask you this question.
Continue Reading Lawyers, Here’s How To Answer This Uncomfortable Client Question
