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Be very careful. If this is not your style, then suddenly adapting it because you think everyone else is doing it is going to backfire on you. Lately, I have seen some people produce content that has them jumping at the camera and using bigger sounds and more drama in their audio. I am all for adding one’s personality to whatever the content is, but doing it the wrong way can hurt more than help.…
Welcome! This is the page where I will post Alexa Flash Briefings with interviews and updates I create during the 2019 Legal Marketing Association Annual Conference, affectionately referred to by its hashtag, #LMA19. I couldn’t wait, so the first one is already posted below in the pretty purple audio player with the green button. You can’t miss it! I’ll Add New Updates & Interviews To This Post, So Please Check Back Each time I record…
It is not a prerequisite, nor should it be, for law firm CEOs to be lawyers. The exception to this is when, as mentioned in this article in the ABA Journal, specific words in titles are not allowed. The example given was in May 2014 in Texas when the Texas bar’s ethics committee issued Opinion No. 642, deciding Texas firms couldn’t use the title CEO because the title implies power over the lawyers. They…
We have issues with behavior on the Internet, and on social media specifically. Some people just don’t think before posting, or they don’t care and they go for it, not thinking about the ramifications. 3 recent instances brought this to mind for me. Is It Okay To Publicly Call People Out on Social Media? The 1st was in a group on Facebook. It doesn’t matter which one. Someone who taught a certain discipline was concerned…
I WILL BE ADDING NEW CONTENT TO THIS POST SO CHECK BACK OFTEN! JUST LOOK FOR THE GREEN HEADLINES BELOW NEXT TIME YOU VISIT. It’s time! If you know me, and even if you don’t, about this time of year, I begin to get very excited. Not only do I get to see around 5,000 social and digital media friends at Social Media Marketing World in San Diego in March, but I also get to…
I hear this concern often. Lawyers, legal marketing professionals, and others in law firms tell me that lawyers remain very concerned about how to stay out of trouble when posting in social media. They don’t want to jeopardize client relationships. I Don’t Want To Get In Trouble When conducting social media training, a common concern I run across has to do with attorneys and staff being afraid they will post something that will get them…
If we’ve spent much time together in the last few years, you know that I am bullish on voice marketing. This can come in a number of ways, but my choices at this time are podcasts and Alexa Flash Briefings. In February, I launched an Alexa Flash Briefing that can be subscribed to on Alexa-enabled devices from Amazon, and I’m enjoying the experience quite a bit. I have 18 episodes that revolve around “short bursts…
As I write this, it’s Monday. By the time you read this, it could be Tuesday, Wednesday, Thursday, Friday, Saturday, or Sunday. It really doesn’t matter. What I want to ask you about is today. Are you going to DREAD it, or are you going to DO it? *[Note: If you prefer seeing the video format of this post, I will post a link to it at the end of this post.] I’m Not Looking…
Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Content Marketing Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing. I like and respect this survey and always reference it when asked to present on these topics. This survey goes the extra mile by matching strategy…
This post isn’t about politics as I rarely do that in public spaces, but rather about our choices of role models, and who I wish adults and children would point to more often as heroes. I swelled with pride for the legal profession I choose to serve, as well as all kinds of other emotions last night as I watched RBG, a movie about Ruth Bader Ginsburg, Associate Justice of the Supreme Court of…