One of the most effective ways to let your clients and potential clients know you are knowledgeable in the topics they care the most about is to share content that demonstrates your knowledge.
It takes time to create and share
At the recent Legal Marketing Association conference (#LMA22) in Las Vegas, our keynote presenters on the first day were Richard and Daniel Susskind, the visionaries we have all come to know, like, trust, and respect in this industry and
I read an article last Friday on Law.com about law firms that put restrictions on the use of social media by their legal and business professionals. You might find it hard to believe this is still an issue, but it
We’re going through a very interesting time with regards to business development and networking, and whether or not we should be doing that online or in person.
I think we need to have a conversation about what has changed in
Looking for new posts summarizing the #LMA22 conference? Head down to the green headings below for new content added regularly. Don’t forget to let me know if I’ve missed anything, okay? Thanks!
If you are reading this via email, please
I am often asked by clients which invitations they should accept or extend on LinkedIn. Let’s look at this from a few different angles to find out what the right approach is for you.
Can You Connect The Dots?
The
One of the strongest ways to stand out from the competition is to establish yourself as a thought leader in your practice area by creating content that speaks to the issues and challenges your clients are facing.
Writing, recording, or
Hi there. Happy New Year!
In some ways, 2022 is a fresh start. In other ways, it is a continuation of what you were already working on in 2021. Both are good. You don’t have to start over if what
These times can be challenging for client and business development.
We’re in-person, then we’re not.
We’re scheduling events, then we’re canceling them.
We’re working remotely, but only sometimes.
When you are trying to connect with clients and potential clients, what
I am often inspired by conversations I have that cause me to think there is something important I need to share with you.
A recent conversation with a GC revolved around the idea that your job as a lawyer is