Former Obama speechwriters Cody Keenan and Terry Szuplat opened the 2025 Legal Marketing Association (LMA) Annual Conference (#LMA25) with a keynote that brought this attendee to her feet once or twice. Moderated masterfully by Katie Munroe, Chief Marketing Officer
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#LMA25 Day 2 Keynote Recap: Forward Together – The Human Edge In An Era Of Rapid Change
Heather E. McGowan, a globally recognized future-of-work strategist and best-selling author, delivered a keynote that brought equal parts clarity, urgency, and inspiration to attendees of the Legal Marketing Association’s Annual Conference in Washington, DC.
I posted a shorter overview on…
#LMA25 Let’s Celebrate 40 Years Together – Annual Conference Content Curation
I am here with more than 1300 of my colleagues in legal marketing and business development for the 2025 Legal Marketing Association Annual Conference in Washington, D.C. This year is very special to us because it is LMA’s 40th anniversary.…
AI: Do Women Have A Seat At The Artificial Intelligence Table?
I recently had the privilege of attending the Women + AI Summit in Nashville, an event that brought together 150 to 200 incredibly smart and passionate individuals.
The common theme among us is that we are all committed to leading,…
Why Relying Solely On Your Firm To Share Your Content Isn’t Enough
As nice as it would be if the firm shared all of the content that you create, such as when you write a blog post, record a video, or appear on a podcast, and you think, “Oh, great, the firm…
Are Your Comments On LinkedIn Posts Getting Lost?
If you know that genuinely interacting with those you care the most about on LinkedIn is important, then I want to make sure those people are seeing your comments.
Your time is much too valuable for your comments to get…
The Art of The Follow-Up Question
Let’s talk about the important skill of asking the follow-up question.
This is one of the most important skills you can develop.
Listen or Read: Your Choice
If you would rather listen to my 2-minute, 38-second podcast where this blog…
Who Am I To Share Content?
There are many professionals who are hesitant to share what they know on social and digital media because they can’t imagine what they would have to say that people would want to read, hear, and/or see.
In this 2-minute, 9-second…
4 Key Reasons Law Firms Shouldn’t Focus On Creating Viral Content
Creating viral videos, podcasts, posts, and other content has been desirable to many for a long time.
Who wouldn’t want their content to go viral?
Today, let’s discuss 4 important points about viral posts that you will want to consider…
#LMA24 Session Recap: Making It Rain – Developing Women Rainmakers
During the recent LMA, or Legal Marketing Association, annual conference in San Diego, one of the highlights was a panel discussion led by the incomparable Deborah Brightman Farone. Deborah moderated a stellar panel of “four of the country’s leading…