#LMA25 Let’s Celebrate 40 Years Together – Annual Conference Content Curation

By Nancy Myrland on April 23, 2025

I am here with more than 1300 of my colleagues in legal marketing and business development for the 2025 Legal Marketing Association Annual Conference in Washington, D.C. This year is very special to us because it is LMA’s 40th anniversary. The theme the board of directors and conference committee has chosen summarizes how the association feels about what LMA does for its members:

“40RWARD: Proud Legacy. Exciting Future.”

Each year, we come together as legal marketers, business development professionals, service providers, and content creators to learn, network, and elevate the legal marketing profession so that we can help our clients, law firms and lawyers, serve their clients in the best possible way. As always, I’ll be curating insights live and after the event right here.

A Few Conference Details

Over 1,300 legal marketing and business development professionals are expected to attend
The largest global event focused exclusively on the legal marketing and business development profession
35+ education sessions featuring 140+ expert speakers
5 Pre-Conference Programs happening on Wednesday, April 23
The main conference kicks off Wednesday afternoon with meet-ups, breakout sessions, and the first General Session + Keynote
A Well-Being Room is open daily for quiet reflection
Evening events include the Welcome Reception, Regional Meet-Ups, and so much more

Helpful Conference Links

A heartfelt thank-you goes to this year’s Annual Conference Advisory Committee, whose work has made this 40th celebration one to remember.

ACAC Leadership

John Byrne, Chief Marketing Officer, Gould & Ratner
(President-Elect, LMA International Board of Directors)
Tasneem K. Khokha, Managing Director, GrowthPlay
(ACAC Co-Chair, Pre-Conference Focus)
Katie Munroe, Chief Marketing Officer, Zuckerman Spaeder LLP
(ACAC Co-Chair)
Nikki G. Sherrill, Chief Business Development Officer, Parker Hudson
(ACAC Co-Chair)

ACAC Members

Maziel Abrego, Director of Marketing and Practice Development, Vedder Price
Cheryl Bame, Principal, Bame Public Relations
Sadie Baron, Chief Marketing Officer, Reed Smith LLP
Michael Blachly, Chief Marketing Officer, Gray Reed
Ashley Black, Diversity & Inclusion Manager, Porter Hedges LLP
Liz Boehm, Director of Client & Business Development, Benesch
Jaclyn Braga, Director of Marketing & Business Development, Morse
Miki Hanlen, Sr. Director, Global Field Marketing, Intapp
Andrew Hutchinson, CEO, Databall
Linda Sanders, Director of Client Experience, Troutman Pepper
John Witts, Director of Marketing Technology, Faegre Drinker

Keynote Presenters

There will be two keynote presentations this year.

Crafting Messages That Resonate: Lessons from Presidential Speechwriters on Connecting with Your Audience
Speakers: Cody Keenan and Terry Szuplat, Presidential Speechwriters, Professors, and Bestselling Authors
Date & Time: Wednesday, April 23 | 4:30 p.m. ET

Forward Together: The Human Edge in an Era of Rapid Change
Speaker: Heather McGowan, Future-of-Work Strategist
Date & Time: Thursday, April 24 | 8:30 a.m. ET

‍The Most Important Thing I Can Share With You This Year

As I began planning for this year’s conference, the theme took on even greater significance for me, extending beyond LMA’s 40th anniversary celebration. There is a lot going on right now, in our firms and in the world.

This is a moment to reflect on who we are as legal marketers, as professionals, as advocates, as businesspeople, and yes, as superheroes.

Our work is about more than tactics.

That’s why the commemorative button I’ve created this year honors every one of us who shows up with courage, clarity, and consistency. Whether you are navigating firm politics, driving strategic growth, or simply advocating for what is right inside your organization:

You are a superhero.

My Message To All LMA Members: I Am Here For You

Stay Tuned As I Will Make This Your Curated Content Hub

As I have done in 2024, 2023, 2022, 2019, 2018, 2017, 2016, 2014, 2014, 2013, and 2013, I will be curating or creating content and linking to it from this blog post to provide a quick, easy place so you can find all of the information and recaps you might like to consume. I will also link to conference-related content from others.

This post will be updated frequently, so I invite you to bookmark it, as I will add content as I find it or as you let me know you’ve found it too.

This section will be updated throughout this and the coming weeks with:

Audio reflections
Videos that capture important moments
LinkedIn posts
Blog summaries
Photos
Takeaways from other attendees

Whether you are here in person or unable to join us this year, I will do my best to make this your ongoing window into #LMA25.

If you aren’t here this year, know that you are missed.

Presenting Your #LMA25 Annual Conference Content

This placeholder is waiting for the content you and I create!

Thank you so much for spending some of your valuable time here in this post. If you have a moment, would you please share it with others in our community, too?

If I’ve missed anything or made any mistakes, you can always feel comfortable letting me know.

Also, don’t forget to ask me for a button. I don’t want to take 800 of these home with me!

Thanks!

About Nancy Myrland

Nancy Myrland is a Marketing and Business Development Advisor, specializing in Content, Social & Digital Media. She helps lawyers grow their practices by integrating the most important marketing practices to build their reputations and their relationships, which leads to building their practices.

Highly regarded internationally as a top independent* LinkedIn consultant, Nancy is a highly respected LinkedIn trainer and content marketing specialist. She helps lawyers, law firms, and legal marketers learn and implement content, social, and digital media strategies that cut through the clutter, making them more relevant to their current and potential clients.

She is also a personal branding speaker, trainer, and advisor, helping legal and business professionals understand the importance and the impact of defining and reinforcing their personal brand.

Nancy is also the founder of the hybrid self-study and online course about LinkedIn, LICFL*, which is a course where she personally guides lawyers through the sequential creation of their LinkedIn profile and presence.*

As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasting, video marketing, voice marketing, and livestreaming. Nancy also works with many firms and lawyers on Zoom and virtual presentation training and coaching to be the best they can be when presenting online.

She also helps lead select law firms through their online social media strategy when dealing with high-stakes, visible cases.

Long story short, Nancy spends a lot of time helping lawyers and legal marketers with:

LinkedIn Profile and Presence
Podcast Launches and Consulting
Content Marketing
Marketing and Business Development Plans
AI Discernment
Personal Branding, and
Zoom and Virtual Presentation Training and Coaching

*Nancy is not an employee or consultant hired by LinkedIn, although she was named a LinkedIn Top Voice on the platform in 2024! Top Voices is an invitation-only program featuring a global group of experts on LinkedIn covering a range of topics across the professional world, helping members uncover valuable knowledge relevant to them. Top Voices was previously known as the Influencer program before October 2022. Top Voices are vetted to ensure that they meet high trust standards, are consistently active on the platform, and share valuable expertise through content that demonstrates their unique, original contributions to a topic.

The post #LMA25 Let’s Celebrate 40 Years Together – Annual Conference Content Curation appeared first on Nancy Myrland’s Legal Marketing Blog.