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Insider Media Pilot Program on Use of ChatGPT in Publishing a Good Model for Law Firms

By Kevin O'Keefe on April 13, 2023
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Old books stacks arrangement. Watercolor illustration.

Insider’s Global Editor-In-Chief, Nich Carlson, has encouraged reporters, editors, and producers to use generative AI, specifically ChatGPT, to assist them with writing stories and completing packages.

As reported by Axios, Carlson explained in a memo that he had experimented with ChatGPT and found it helpful in brainstorming ideas, researching for assignments, and preparing for interviews.

The ChatGPT effort at Insider will tap a pilot group of staffers to “experiment with ChatGPT as a word processing aid and report back to the rest of us.”

Carlson lays out a nice model, detailed in depth in the story, for law firms and their blogging/publishing efforts.

No one is contesting that ChatGPT will become a valuable word processing aid in blogging, if it is not already.

The key is putting together a teaching and adoption program, through use of ChatGPT.

Some lawyers are off and running with ChatGPT in their blogging. For those firms who are not and have concerns about confidentiality, accuracy and more, a pilot group of bloggers on, perhaps, an AI assisted blogging program would be a good fit.

Photo of Kevin O'Keefe Kevin O'Keefe

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved…

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved almost every minute of it.

I practiced as a trial lawyer in rural Wisconsin for 17 years, representing plaintiffs, whether they were injury victims and their family members or small businesses.

In the mid-nineties, I discovered the Internet in the form of AOL. I began helping people by answering questions on AOL message boards and leading AOL’s legal community.

I later started my own listservs and message boards to help people on personal injury, medical malpractice, workers compensation and plaintiff’s employment law matters. Though we were green to technology and the Internet, USA Today said if my firm “didn’t stop what we were doing, we would give lawyers a good name.”

In 1999, I closed my law firm and we moved, as a family of seven, to Seattle to start my first company. Prairielaw.com was a virtual law community of people helping people, a sort of AOL on the law, featuring message boards, articles, chats, listervs and ask-a-lawyer.

Prairielaw.com was sold to LexisNexis, where it was incorporated into Martindale-Hubbell’s lawyers.com.

After a stint as VP of Business Development at LexisNexis, I founded LexBlog out of my garage in 2004 (no affiliation with LexisNexis).

Knowing lawyers get their best work from relationships and a strong word of mouth reputation, and not promoting themselves, I saw blogging as a perfect way for lawyers to build relationships and a reputation.

When I could not find someone to help me with my own blog, I started a company to provide what I needed. Strategy, professional design, platform, coaching, SEO, marketing and free ongoing support.

As a result of the outstanding work of my team of twenty and my blogging, the LexBlog community has grown to a community of over 30,000 legal professionals, world-wide.

Publishing my blog, Real Lawyers, now in its 18th year, I share information, news, and commentary to help legal professionals looking to network online, whether it be via blogging or other social media.

Blogging also enables me to think through my ideas – out loud and in an engaging fashion.

In addition to my blog, I liberally share others’ insight on Twitter. Feel free to engage me there as well on LinkedIn and Facebook.

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  • Posted in:
    Featured Posts, Technology
  • Blog:
    AI in Publishing
  • Organization:
    LexBlog
  • Article: View Original Source

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