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The Future of Legal Blogging: Embracing AI While Ensuring Ethics and Security

By Kevin O'Keefe on September 27, 2023
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In a recent conversation on the use of AI by legal professionals, Ed Sohn, the SVP of Product & Solutions at Factor Law, brought us back to ground with what’s most important.

[A] lot of people are talking about horsepower and the number of use cases they have and the kind of what’s under the hood, [the] technical explanation. [But] we have found that people have not been as vocal about what this means for the human—the challenges on the team—and we think that’s a really important dimension.

I continue to see online discussion of AI in the legal business relating to the security, ethics and the like relating to AI, especially at the in-house counsel level. Those are some of the human challenges

Each of LexBlog’s large firm customers have in-house counsel, with whom we interact regularly. They’ll be looking at LOU, the AI powered publishing assistant LexBlog is deploying, not as to its features, writing and marketing power, but as to its security and the ethical implications.

I shared with my team this morning that LexBlog should play to its strengths in introducing AI to legal publishing.

Ethics, security, and privacy guidance and support from a trusted authority in legal publishing is a card we should play across the board from communications to consulting to coaching to education ato support. Let alone the platform developed for the law.

LexBlog has been in the business of large law firm blogging platforms, strategic consulting, coaching and support for twenty years.

In 2004, we explained to large law firms why having their lawyers blog did not pose an ethics or security risk to the firm – or at least posed a minimum risk.

We supported our reasoning with a turnkey solution, and, as a result, legal blogging took off.

LexBlog needs to do the same as to AI.

I’ll share tomorrow why legal blogging with an AI assistant is ethical and sound and how LexBlog can help make it so.

Thanks to Ed Sohn for reminding me as to what may be most important to our customers. Not just the bells and whistles, but more so items such as ethics and security.

Photo of Kevin O'Keefe Kevin O'Keefe

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved…

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved almost every minute of it.

I practiced as a trial lawyer in rural Wisconsin for 17 years, representing plaintiffs, whether they were injury victims and their family members or small businesses.

In the mid-nineties, I discovered the Internet in the form of AOL. I began helping people by answering questions on AOL message boards and leading AOL’s legal community.

I later started my own listservs and message boards to help people on personal injury, medical malpractice, workers compensation and plaintiff’s employment law matters. Though we were green to technology and the Internet, USA Today said if my firm “didn’t stop what we were doing, we would give lawyers a good name.”

In 1999, I closed my law firm and we moved, as a family of seven, to Seattle to start my first company. Prairielaw.com was a virtual law community of people helping people, a sort of AOL on the law, featuring message boards, articles, chats, listervs and ask-a-lawyer.

Prairielaw.com was sold to LexisNexis, where it was incorporated into Martindale-Hubbell’s lawyers.com.

After a stint as VP of Business Development at LexisNexis, I founded LexBlog out of my garage in 2004 (no affiliation with LexisNexis).

Knowing lawyers get their best work from relationships and a strong word of mouth reputation, and not promoting themselves, I saw blogging as a perfect way for lawyers to build relationships and a reputation.

When I could not find someone to help me with my own blog, I started a company to provide what I needed. Strategy, professional design, platform, coaching, SEO, marketing and free ongoing support.

As a result of the outstanding work of my team of twenty and my blogging, the LexBlog community has grown to a community of over 30,000 legal professionals, world-wide.

Publishing my blog, Real Lawyers, now in its 18th year, I share information, news, and commentary to help legal professionals looking to network online, whether it be via blogging or other social media.

Blogging also enables me to think through my ideas – out loud and in an engaging fashion.

In addition to my blog, I liberally share others’ insight on Twitter. Feel free to engage me there as well on LinkedIn and Facebook.

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