There are many professionals who are hesitant to share what they know on social and digital media because they can’t imagine what they would have to say that people would want to read, hear, and/or see.
In this 2-minute, 9-second episode of Legal Marketing Moments (my 2-3 minute podcast), I will help you get past this feeling of not being worthy enough to post the knowledge that is in your head that other people need to hear.
Listen or Read: Your Choice
If you would like to listen to my 2-minute, 9-second podcast where this blog post originated, you can either click the play button below or click here if you are reading this via email.
If you prefer to read the transcript, keep scrolling because I have included it below.
Transcript
Hi there! Welcome back to Legal Marketing Moments. I’m Nancy Myrland with Myrland Marketing & Social Media.
I continue to find professionals who are hesitant to share what they know on social media or digital media, digital, and I would put into those categories those platforms where people aren’t naturally talking back such as a podcast or a blog post, and social media, obviously, LinkedIn, Facebook, Twitter, or X, whatever you want to call it these days, Threads, TikTok, Instagram, you name it.
And the comment and the trepidation revolves around this thought:
“What could I possibly say that anyone would want to hear? I don’t know what to share?”
And so my answer to you, what I want you to seriously think about today is, instead of saying, who am I to share the information that I know, I want you to turn that around and I want you to ask yourself:
“Who am I to NOT share what I know?!”
Reason being, there are people who need to know what you have to say. You know things that are valuable to people, otherwise you would not be doing what you are doing.
You would not have studied so long and so hard to learn what you know so that you could make it your life’s work.
So instead of asking, who am I? Who am I to share what I know? Who am I to post about these sorts of things?
And also worrying about the format of your posts, we can deal with that. That’s the easy part.
I want you to seriously, each time you say that, I want you to instead cover that thought, that negative thought, by asking yourself,:
“Who am I not to?!”
Because even if it is one person, the right person, and I have a feeling it will be many more than one person, but even if it’s just one person who you help by sharing your knowledge, then you have accomplished your goal of building your reputation and your relationships.
Let me know if you have any questions or if you need any help with all of this.
Again, I’m Nancy Myrland, president of Myrland Marketing & Social Media, and you can email me at nancy@myrlandmarketing.com.
All right, we’ll see you next time. Bye bye.
{End Transcript}
Nancy Myrland is a Marketing and Business Development Advisor, specializing in Content, Social & Digital Media. She helps lawyers grow their practices by integrating the most important marketing practices to build their reputations and their relationships, which leads to building their practices.
Highly regarded as a top independent* LinkedIn consutlant, Nancy is a highly respected LinkedIn trainer and content marketing specialist. She helps lawyers, law firms, and legal marketers learn and implement content, social, and digital media strategies that cut through the clutter, making them more relevant to their current and potential clients.
She is also a personal branding speaker, trainer, and advisor, helping legal and business professionals understand the importance and the impact of defining and reinforcing their personal brand.
Nancy is also the founder of the hybrid self-study and online course LinkedIn Course For Lawyers*, where she personally guides lawyers through the sequential creation of their LinkedIn profile and presence.*
As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasting, video marketing, voice marketing, and livestreaming. Nancy also works with many firms and lawyers on Zoom and virtual presentation training and coaching to be the best they can be when presenting online.
She also helps lead select law firms through their online social media strategy when dealing with high-stakes, visible cases.
Long story short, Nancy spends a lot of time helping lawyers and legal marketers with:
- LinkedIn Profile and Presence
- Podcast Launches and Consulting
- Content Marketing
- Marketing and Business Development Plans
- Personal Branding, and
- Zoom and Virtual Presentation Training and Coaching
*Nancy is not an employee or consultant hired by LinkedIn, although she was named a LinkedIn Top Voice on the platform in 2024! Top Voices is an invitation-only program featuring a global group of experts on LinkedIn covering a range of topics across the professional world, helping members uncover valuable knowledge relevant to them. Top Voices was previously known as the Influencer program prior to October 2022. Top Voices are vetted to ensure that they meet high trust standards, are consistently active on the platform, and share valuable expertise through content that demonstrates their unique, original contributions to a topic.
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