If there’s one thing that a lot of law firms (and small businesses in general) lack on social media, it’s engagement. This is particularly frustrating since all of the biggest marketing gurus claim that more engagement = more success on social media. So how do you make it happen for your firm’s page?
Because social media is so prevalent and so many people are posting, you basically have to convince these platforms that your content is worth pushing out to a larger audience. In order to do that, you need to start by having your team engage with the content.
Business growth and team engagement go hand in hand. When your employees enjoy their jobs and are aligned with the firm’s mission, they’re your biggest cheerleaders. That motivation can also help your social media strategy succeed.
At first glance, engaging your employees appears to be easier said than done. According to a Gallup survey of roughly 67,000 workers in 2022, only 32% are engaged at work. However, getting everyone on board and backing your social media strategy is not only relatively easy to do, but the time and effort can have an enormous payoff.
How Can Your Team Help Your Firm’s Social Media Strategy?
Here are a few ways you can inspire your employees to support your social media strategy.
- Social Media Training: Provide social media training so that everyone understands the firm’s social media strategy and can effectively support it. This can also help to ensure that your employees are aware of any guidelines or policies related to social media use.
- Content Creation: Encourage your team to create and share their own content related to the firm or its areas of practice. This can help to increase the diversity of content on your social media channels and can also help to showcase the expertise of your employees.
- Engaging with Followers: Encourage your employees to engage with followers on social media by responding to comments or direct messages. This can help to build relationships with your audience and can also demonstrate the company’s commitment to client service.
- Employee Spotlight: Highlight your employees on social media by featuring them in posts or stories. This can help to build a sense of community and connection among the team as well as showcase the culture of your company.
Conclusion
In conclusion, employee advocacy can bring numerous benefits to your social media strategy. As such, it’s essential to encourage and support employee advocacy by providing training, guidelines, and incentives, as well as by creating a company culture that values and recognizes the contributions of its employees.