Seyfarth IP partner, Matthew Moersfelder, authored an article, “Penn State Merchandise Case Runs Up Costs for Trademark Owners,” in Bloomberg Law . Moersfelder discussed the impact of Pennsylvania State University suing Vintage Brand LLC, alleging the company willfully infringed various Penn State trademarks by selling products featuring those marks on its website.
“If consumers are purchasing merchandise solely because they want to show support for a favorite company or brand, but not because they believe the merchandise itself is affiliated or endorsed by the company or product, then a similar result should follow.”
The article was also later referenced in Print & Promo Marketing.