Do you have a LinkedIn profile?
If the answer is ‘“It’s been a while,” you’re not the only one. Too many professionals create a profile because everyone else in their field is on LinkedIn, and then leave it. The problem is that the platform is more than a static virtual resume. When used properly, it can attract clients and recognition from your peers. Here are some ways that you can stand out on LinkedIn and make connections that pay off.
Link to Tip #1: Upload a Professional Photo Tip #1: Upload a Professional Photo
Although this may seem obvious, you’d be surprised how many people upload inappropriate profile pictures to LinkedIn (or none at all). Use a clear and high-quality photo that shows your entire head, neck, and shoulders. If necessary, hire a professional photographer.
All LinkedIn profiles have header images that serve as a backdrop for your headshot. You can replace the default image with your firm’s logo, a picture of your office, or an image associated with your industry.
Link to Tip #2: Create an Engaging Profile Tip #2: Create an Engaging Profile
The first step in completing your profile is to write an engaging headline. Explain what you do and why you stand out. For example, if you practice construction law, your headline could be something like “Attorney representing builders and developers in unique and prominent urban building projects.”
The next step is to add your contact information and tell your story. In the “About” section, explain what you do in clear and concise sentences. You want to make it easy for those visiting your profile to understand why they should choose you for their legal needs.
Finally, list your past positions and accomplishments in the “Experience” section. Resist the urge to provide a few simple bullet points; you want to go into detail about the jobs and career milestones that made you the skilled professional you are today.
Link to Tip #3: Personalize Your URL Tip #3: Personalize Your URL
Upon creating your LinkedIn profile, LinkedIn will assign a URL that includes a string of numbers. It will look something like https://www.linkedin.com/in/kathy-smith-246b6b52. It’s hardly memorable, but it’s easy to fix: you can find the option to edit your URL when you go to your profile. https://www.linkedin.com/in/kathymsmith is a lot more professional and memorable.
Link to Tip #4: Update Regularly Tip #4: Update Regularly
Make it a habit to update your profile regularly. The changes don’t have to be huge – a link to an article you’ve recently read or written or a commentary on a recent change to something in your field is all it takes to keep your profile active. Of course, if you win awards or any other kind of recognition, LinkedIn should be the first place where you announce it!
Link to Conclusion Conclusion
Keep your LinkedIn profile up-to-date at all times—you never know what opportunities may be waiting for you. When you take these steps to stand out, it won’t take long for your efforts to yield new opportunities, important connections, and profitable relationships.