CAFC: Applicant fails to establish secondary meaning in YUCATAN SHRIMP

IN RE: RANDY WAYNE WHITE, Appellant. No. 2024-1073. United States Court of Appeals, Federal Circuit. (July 10, 2025).

The Board’s conclusion—that a consumer would understand the YUCATAN SHRIMP mark to convey information about the dish offered at Mr. White’s restaurant—is supported by substantial evidence.

TTABlog discussion of YUCATAN SHRIMP here.