You can have a polished website, helpful blog posts, and great reviews. But if your contact form is clunky, confusing, or asks for too much, potential clients will bail. Most won’t call you to say the form didn’t work, they’ll just leave and find someone else.
If you want more inquiries, your contact form needs to be simple, clear, and easy to use. The good news? You can probably fix yours in under 10 minutes.
Link to Step 1: Cut It Down to 3-5 Fields Step 1: Cut It Down to 3-5 Fields
The more you ask upfront, the fewer people will fill out the form. You don’t need their home address, employer name, or date of birth on first contact.
At minimum, ask for:
- Name
- Phone number
- A short message or reason for contact
That’s it. If you want to ask for preferred contact method or best times to reach them, that’s fine, but keep it optional.
Link to Step 2: Make Sure It Works on Mobile Step 2: Make Sure It Works on Mobile
If your form is hard to fill out on a phone, you’re losing leads. Test it on your own device. Make sure the text is readable, the fields aren’t tiny, and the Submit button is easy to tap.
A lot of website builders automatically optimize for mobile, but don’t assume yours does. Check it yourself.
Link to Step 3: Confirm Submission with a Message Step 3: Confirm Submission with a Message
When someone hits Submit, they should immediately see a confirmation that their message was received. Otherwise, they might wonder if the form worked.
Something simple like, “Thanks for reaching out! We’ll be in touch within 24 hours” reassures the sender and sets an expectation.
Link to Step 4: Check Where the Submissions Go Step 4: Check Where the Submissions Go
You’d be surprised how many contact forms break or send messages to an outdated email address. Test yours today. Fill it out yourself and make sure the message comes through.
If you don’t get an email, fix that immediately. It’s one of the easiest ways to plug a gap in your lead flow.
Link to Step 5: Make the Call to Action Clear Step 5: Make the Call to Action Clear
Right above your form, add a short, direct call to action. Examples:
- “Have a question? Send us a message.”
- “Ready to talk? Fill out the form below.”
A little guidance helps visitors know what to do next.
Link to Step 6: Keep the Design Clean Step 6: Keep the Design Clean
Don’t clutter your contact page with extra text, images, or links. The focus should be the form itself. Make sure there’s plenty of space around it, clear labels on each field, and a bold Submit button.
A clean design removes distractions and helps people complete the form without hesitation.
Link to A Good Form Makes It Easy to Get in Touch A Good Form Makes It Easy to Get in Touch
Your contact form shouldn’t feel like paperwork. It should be a quick, easy way for someone to raise their hand and say, “I need help.”
Take 10 minutes today to check yours. Trim the fields, test it on mobile, and confirm the messages are going where they should. A few small tweaks could mean the difference between getting a new client or losing them to the next lawyer on Google.