Mindvalley Inc., a self-improvement and online learning platform, has agreed to pay $450,000 to settle a lawsuit alleging that it unlawfully shared users’ video-viewing information with Meta through the use of tracking technology on its website. On August 22, 2025, Judge Noël Wise of the U.S. District Court for the Northern District of California granted final approval of the settlement.
The plaintiffs claimed that Mindvalley’s use of Meta’s tracking pixel violated the federal Video Privacy Protection Act (VPPA), which prohibits the disclosure of personal information related to video viewing activity without consent. The complaint alleged that Mindvalley installed the Meta pixel on its video pages, which allowed Meta to collect and track information about the specific videos users watched on Mindvalley’s website, linking that data to users’ Facebook accounts.
The settlement provides injunctive relief only to the class rather than direct payments to class members. Specifically, the settlement includes:
- Injunctive Relief: Mindvalley must disable the Meta pixel on all webpages hosting video content for a period of two years following the settlement’s effective date;
- Payment of Attorneys’ Fees and Costs: $450,000 awarded to plaintiffs’ counsel; and
- Service Awards for Plaintiffs: $5,000 to each of the two class representatives.
The plaintiffs’ motion noted that discovery revealed Mindvalley, based in Malaysia, lacked the financial capacity to pay class-wide damages, making injunctive relief the most meaningful remedy for the class. This case reflects the continued wave of lawsuits against companies accused of sharing video-viewing data with third parties via tracking technologies such as Meta’s pixel. Plaintiffs have increasingly turned to the VPPA, a statute originally enacted in the 1980s to prevent video rental records from being disclosed, as a tool to challenge modern digital tracking practices. Now is the time to review website integrations with third party analytics and advertising tools and assess whether existing privacy notices and user consent tools cover your website’s data collection, use, and disclosure practices.