Virginia’s recent amendments to its existing law governing auto-renewal subscriptions, effective July 1, 2026, increase requirements for subscription and auto-renewal compliance, requiring businesses with customers in the Commonwealth to make cancellation at least as easy as sign-up – or risk regulatory scrutiny, consumer complaints, and enforcement actions. During the 2026 Regular Session, the Virginia General Assembly passed HB1022/SB493, legislation amending the Virginia Consumer Protection Act’s (VCPA) framework governing automatic renewal and continuous service offers.
Virginia Enacts Automatic Renewal Consumer Protection Law