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Why Your Online Legal Publishing Belongs in a Library, Now

By Kevin O'Keefe on June 8, 2026
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A leading legal publishing and technology executive, whom most of you would know, told me Friday that the strongest thing the Library at LexBlog has going for it is authority. The authority a legal professional would receive via their digital publishing being included in the Library and the authority the publishing itself would receive by being included in the Library.

AI is starved for authority, whether it be in regard to an LLM or a legal research platform or an AI powered legal tech solution. AI is only going to be as good as the data it is trained on. Just look at all the hallucinations lawyers receive from AI running on less than authoritative data.

For the last fifteen plus years most publishing lawyers and law firms have chased SEO, rankings and analytics.

That’s changing, with authority being sought over search rankings. One way to achieve authority being a library.

Rafael Ball, Director of the ETH Library in Zurich, writes that “today the library is indispensable as a bridge builder” in scholarly communication. He further writes that now more than ever the library serves as a “neutral authority.”

A library does not make a lawyer the authority, nor does it endorse what a lawyer publishes.

What it does do is verify authorship, preserve the work, organize it, make it discoverable, maintain it as part of the scholarly record, and provide a stable framework for citation.

In a world where AI is hungry for authoritative sources, those things matter.

Who would have thought three or four years ago that a library could play such a role in helping lawyers build authority? A lot has changed in a few years.

As AI changes how legal information is discovered, researched, and relied upon, being included in a trusted legal library may prove more valuable than a high search ranking ever was.

Tags: AI
Photo of Kevin O'Keefe Kevin O'Keefe

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved…

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved almost every minute of it.

I practiced as a trial lawyer in rural Wisconsin for 17 years, representing plaintiffs, whether they were injury victims and their family members or small businesses.

In the mid-nineties, I discovered the Internet in the form of AOL. I began helping people by answering questions on AOL message boards and leading AOL’s legal community.

I later started my own listservs and message boards to help people on personal injury, medical malpractice, workers compensation and plaintiff’s employment law matters. Though we were green to technology and the Internet, USA Today said if my firm “didn’t stop what we were doing, we would give lawyers a good name.”

In 1999, I closed my law firm and we moved, as a family of seven, to Seattle to start my first company. Prairielaw.com was a virtual law community of people helping people, a sort of AOL on the law, featuring message boards, articles, chats, listervs and ask-a-lawyer.

Prairielaw.com was sold to LexisNexis, where it was incorporated into Martindale-Hubbell’s lawyers.com.

After a stint as VP of Business Development at LexisNexis, I founded LexBlog out of my garage in 2004 (no affiliation with LexisNexis).

Knowing lawyers get their best work from relationships and a strong word of mouth reputation, and not promoting themselves, I saw blogging as a perfect way for lawyers to build relationships and a reputation.

When I could not find someone to help me with my own blog, I started a company to provide what I needed. Strategy, professional design, platform, coaching, SEO, marketing and free ongoing support.

As a result of the outstanding work of my team of twenty and my blogging, the LexBlog community has grown to a community of over 30,000 legal professionals, world-wide.

Publishing my blog, Real Lawyers, now in its 18th year, I share information, news, and commentary to help legal professionals looking to network online, whether it be via blogging or other social media.

Blogging also enables me to think through my ideas – out loud and in an engaging fashion.

In addition to my blog, I liberally share others’ insight on Twitter. Feel free to engage me there as well on LinkedIn and Facebook.

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  • Posted in:
    Business of Law, Technology and AI
  • Blog:
    Real Lawyers Have Blogs
  • Organization:
    LexBlog
  • Article: View Original Source

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