The New York AI Synthetic Performers Disclosure Law, signed on December 11, 2025, creates an immediate compliance obligation for retailers, digital advertisers, and agencies, requiring conspicuous disclosure whenever a synthetic performer appears in a commercial advertisement distributed to New York consumers, with civil penalties of up to $5,000 per violation. Click here to continue reading the full version of this alert.
Synthetic Performers, Real Consequences: Implications of Trailblazing New York AI Ad Law
