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Why Would a Legal Publisher Want to Look Ugly? Trust.

By Kevin O'Keefe on July 7, 2026
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Each author in The Library at LexBlog has an Author Record. Ten fields establishing their authority. Every library needs to have author records to track identity. The Library of Congress keeps one, called the Name Authority Record, and we modeled The Library on theirs.

An Author Record is more important than ever in the days of AI. We’re moving from search and read publishing to AI structured publishing with an accompanying ID for the published work and the author.

Once structured, the data can move to third-party legal research platforms, LLMs looking for authoritative legal publishing and AI solutions looking for secondary law.

Until your publishing is broken down into usable data for legal research platforms and AI solutions it’s not going to get far.

So working on the Library, I am realizing that it’s this data that authors and publishers are going to need.

Makes sense then to show authors and publishers what they need. Not necessarily showing them nice-looking webpages with marketing-like print, pictures, copy and backgrounds. It’s about showing them that their copy and authority is usable data preserved for the masses.

I’ve been describing to team members this kind of look without knowing what label it. I’d say, “You know, the look of the green type and black screen on the old IBM computers,” and team members would respond, “You mean a terminal.”

I did a little research and found the Bloomberg Terminal, famously ugly and the most trusted in the financial industry. The plainness of a black screen and monospace type became its credential.

When a legal professional asks what the Library holds, we don’t open a spec document or a webpage. We pull up something more meaningful, an author’s record. “This is the system of record for legal publishing, and you’re in it.”

Terminal doesn’t mean cold. The author’s name gets size and dignity. It’s their card in the catalog of the profession.

Such a terminal provides confidence to our publishing partners, HeinOnline, Clio-vLex and soon others who can see the depth and authority of the data they are receiving from LexBlog.

Such a look can also give a design benchmark for our look on and off the web. An industrial look of surety with a strong foundation. The factories I worked at in college. Check out library.lexblog.com and you’ll get the feel of what we are playing around with for the Library and the Publishing Platform. A little confusing now, but we’ll get there.

Tags: AI
Photo of Kevin O'Keefe Kevin O'Keefe

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved…

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved almost every minute of it.

I practiced as a trial lawyer in rural Wisconsin for 17 years, representing plaintiffs, whether they were injury victims and their family members or small businesses.

In the mid-nineties, I discovered the Internet in the form of AOL. I began helping people by answering questions on AOL message boards and leading AOL’s legal community.

I later started my own listservs and message boards to help people on personal injury, medical malpractice, workers compensation and plaintiff’s employment law matters. Though we were green to technology and the Internet, USA Today said if my firm “didn’t stop what we were doing, we would give lawyers a good name.”

In 1999, I closed my law firm and we moved, as a family of seven, to Seattle to start my first company. Prairielaw.com was a virtual law community of people helping people, a sort of AOL on the law, featuring message boards, articles, chats, listervs and ask-a-lawyer.

Prairielaw.com was sold to LexisNexis, where it was incorporated into Martindale-Hubbell’s lawyers.com.

After a stint as VP of Business Development at LexisNexis, I founded LexBlog out of my garage in 2004 (no affiliation with LexisNexis).

Knowing lawyers get their best work from relationships and a strong word of mouth reputation, and not promoting themselves, I saw blogging as a perfect way for lawyers to build relationships and a reputation.

When I could not find someone to help me with my own blog, I started a company to provide what I needed. Strategy, professional design, platform, coaching, SEO, marketing and free ongoing support.

As a result of the outstanding work of my team of twenty and my blogging, the LexBlog community has grown to a community of over 30,000 legal professionals, world-wide.

Publishing my blog, Real Lawyers, now in its 18th year, I share information, news, and commentary to help legal professionals looking to network online, whether it be via blogging or other social media.

Blogging also enables me to think through my ideas – out loud and in an engaging fashion.

In addition to my blog, I liberally share others’ insight on Twitter. Feel free to engage me there as well on LinkedIn and Facebook.

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