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Do I Have To Be A Jerk To Succeed?

By Eric Fletcher on July 8, 2026
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I have way too much experience in an increasingly “I’ll scratch your back if you’ll scratch mine” or “pay-to-play” marketplace. As a result, I don’t put much stock in awards.

But CICERO (the Emmys of speech writing) is a little different. It comes with credibility and a heavy weight panel of judges. 

So bear with me for a second. 

I share this with you because I take it as a legitimate sign of hope.

I hope you find it as encouraging as I do that a little talk — a plea for human kindness — has been viewed by nearly a quarter million people on YouTube…and recognized by CICERO.

If you’re inclined, catch the talk here — and thanks for allowing me this personal note

https://youtu.be/oZAba7nCQas?is=xPHMp4wmM8zGAFWg

Photo of Eric Fletcher Eric Fletcher

With more than thirty years of experience, spanning broadcasting, advertising, marketing and professional services business development, Eric Fletcher is a seasoned connector — of ideas, people and strategic growth-oriented solutions. For the past fifteen years he has managed and directed teams focused on…

With more than thirty years of experience, spanning broadcasting, advertising, marketing and professional services business development, Eric Fletcher is a seasoned connector — of ideas, people and strategic growth-oriented solutions. For the past fifteen years he has managed and directed teams focused on targeted business development and client service in the legal industry. Today he consults with professional service providers to create strategies for growth that align with mission and vision. He resides in the Austin, Texas area.

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