
The sentiment expressed by Vince Lombardi, the legendary former coach of the Green Bay Packers, has reached manifesto status — “Winning isn’t everything; it’s the only thing.”
At the other end of the spectrum is the antiquated idea derived from
Any discussion of business development should begin with this disclaimer:
There are no one-size-fits-all solutions or formulas. Silver bullets and cookie-cutters might work elsewhere; but not here.
With that stipulation, there are solid cornerstones that will ensure the resources invested in BizDev aren’t experimental in nature, leaving you to hope the market…
If business development efforts are consistently slow-going, there’s a good chance the issue is related to smart targeting. Specifically…the lack thereof.
Here’s a quick exercise. Pull out your business development plan and check for two things:
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