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Law Schools as Digital Media Publishers

By Kevin O'Keefe on August 29, 2022
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Law schools, with their law libraries, law professors and law students, seem the perfect fit for digital media publishing.

This morning I saw Bonnie Shucha, the Associate Dean for Library and Information Services and Director of the Law Library at the University of Wisconsin Law School share word of the 27th episiode in the WI Law in Action produced by the law school.

Professor @RobYablon on the latest WI Law in Action podcast from @UW_LawLibrary: “If gerrymandering is about tilting the playing field, gerrylaundering is more about keeping the playing field tilted” https://t.co/I8JGoVof3D

— Bonnie Shucha (@shucha) August 29, 2022

To which I responded.

Podcasts such as this one from @WisconsinLaw’s @UW_LawLibrary another example of law schools as digital media publishers. Makes good sense. https://t.co/oevoQ38xf6

— Kevin O'Keefe 🇺🇦 (@kevinokeefe) August 29, 2022

Law schools are a powerhouse of intellectual capital, the lynchpin of media, no matter its form.

This week on WI Law in Action, Professor Robert Yablon (@RobYablon) discusses his newest article, “Gerrylaundering”, recently published in the NYU Law Review.

The article introduces the concept of “gerrylaundering” in order to best describe voting district mapmakers’ best efforts to lock in their favorable position by preserving key elements of their existing maps.

WI Law in Action is one brilliant niche focused law professor after another sharing insight on timely subjects.

Bloomberg, ALM and other traditional media players have owned this space until now.

However podcast production and broadcast is relatively easy for law schools. Heck, law schools are likely to have digital media production professionals employed full time.

This same applies to text and video. All self produced, with ease.

Makes so much sense:

  • Own and control all media and publishing versus sharing or giving control to legal publishers
  • Publishing and media are open, and not limited to subscribers and behind paywalls
  • Timely news and insight
  • Greater visibility for law professors and the law school in general – directly and via syndication.
  • With the right production and social media, visibility the equal, if not greater, than that from traditional publishing players
  • RSS enables easy syndication to individual or network players and aggregators – whether print, audio or video.

Good stuff coming from Wisconsin of late.

I’m guessing though that other law schools have put themselves in the broadcasting and publishing business as well. Makes sense.

Photo of Kevin O'Keefe Kevin O'Keefe

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved…

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved almost every minute of it.

I practiced as a trial lawyer in rural Wisconsin for 17 years, representing plaintiffs, whether they were injury victims and their family members or small businesses.

In the mid-nineties, I discovered the Internet in the form of AOL. I began helping people by answering questions on AOL message boards and leading AOL’s legal community.

I later started my own listservs and message boards to help people on personal injury, medical malpractice, workers compensation and plaintiff’s employment law matters. Though we were green to technology and the Internet, USA Today said if my firm “didn’t stop what we were doing, we would give lawyers a good name.”

In 1999, I closed my law firm and we moved, as a family of seven, to Seattle to start my first company. Prairielaw.com was a virtual law community of people helping people, a sort of AOL on the law, featuring message boards, articles, chats, listervs and ask-a-lawyer.

Prairielaw.com was sold to LexisNexis, where it was incorporated into Martindale-Hubbell’s lawyers.com.

After a stint as VP of Business Development at LexisNexis, I founded LexBlog out of my garage in 2004 (no affiliation with LexisNexis).

Knowing lawyers get their best work from relationships and a strong word of mouth reputation, and not promoting themselves, I saw blogging as a perfect way for lawyers to build relationships and a reputation.

When I could not find someone to help me with my own blog, I started a company to provide what I needed. Strategy, professional design, platform, coaching, SEO, marketing and free ongoing support.

As a result of the outstanding work of my team of twenty and my blogging, the LexBlog community has grown to a community of over 30,000 legal professionals, world-wide.

Publishing my blog, Real Lawyers, now in its 18th year, I share information, news, and commentary to help legal professionals looking to network online, whether it be via blogging or other social media.

Blogging also enables me to think through my ideas – out loud and in an engaging fashion.

In addition to my blog, I liberally share others’ insight on Twitter. Feel free to engage me there as well on LinkedIn and Facebook.

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