Does your startup law firm need a blog?
According to Google’s experts, not necessarily, but in some cases a blog is a plus.
In a Search Engine Roundtable article by Barry Schwartz, insights from John Mueller, Google’s Search Advocate, and Danny Sullivan, Google’s Search Liaison, were highlighted to explore when blogging makes sense for start up businesses.
Mueller previously explained that blogging isn’t essential for SEO, but it can be impactful when done right:
Make a blog when you are passionate about a topic and you have knowledge you can share. Also, you should make sure that the topic you want to write about isn’t overly saturated with other blogs, otherwise it may be hard to compete.
Sullivan suggests blogging is valuable under certain conditions:
If you have something unique and interesting to say, and you think your existing customers would find it useful, that it makes sense and you have time for all the other things a business typically does—sure, perhaps it might be good to do.
What does this mean for startup law firms?
- Passion Matters: Write about areas of law where you have deep expertise and enthusiasm. Passion is everything, and it shows.
- Focus on Niche Topics: Avoid oversaturated areas and share insights where your voice can stand out. No longer has focused on too great a niche.
- Educate and Build Trust: Use your blog to demystify legal topics, helping potential clients feel informed and connected to your firm. Blog for your audience, not you. Talk to them.
- Enables you to establish leadership in an area of law, which leadership and business will last for years.
While blogging isn’t a requirement, it’s a good way to establish your voice, build relationships, and grow your practice—when done with care, passion and strategy.