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There’s No Citation System for Practitioner Publishing. That’s a Problem.

By Kevin O'Keefe on March 3, 2026
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Case law has a citation system. Statutes have one. Law reviews have one.

But when a practicing lawyer shares insight and commentary on the law, whether it be interpreting primary law or breaking down the law for clients or the public there’s nothing.

No structured way for lawyers or the court to cite it. No persistent identifier connecting the work to the person who wrote it. No system that says, “This was written by a securities lawyer in New York with 20 years of experience and 200 published analyses on this exact topic.”

It’s all just content. Content marketing in many law firms’ eyes.

That was manageable when the only people reading practitioner commentary were other lawyers following a blog through RSS, links from Google or email. It’s not manageable anymore.

LexBlog has indexed over 1.7 million vetted articles, and growing. AI systems are ingesting legal content at a scale no one ever anticipated. Research platforms are expanding what counts as secondary authority to practitioner publishing.

When these systems encounter practitioner commentary, they have no metadata to work with. They often can’t verify who wrote it. They can’t assess whether the author actually knows what they’re talking about. They can’t cite back to a source a human can check.

The most knowledgeable lawyer on a topic becomes indistinguishable from someone who posted once.

That’s the gap the Author Record is built to close.

An Author Record is a verified, structured record that connects a lawyer to their published body of work in the LexBlog Library. Name, credentials, practice areas, jurisdiction, and every piece of commentary they’ve ever published. Indexed, classified, and linked to a persistent identifier.

Think of it as what the Library of Congress or Google Scholar does for authors.

Once that identifier exists, citation becomes possible by lawyers and the courts. HeinOnline, Clio/vLex, Bloomberg Law, Wolters Kluwer are built on structured data using AI solutions. Give them an identified author with a classified body of work, and practitioner commentary stops being loose web content delivered by RSS. It starts functioning as citable secondary law.

Give AI systems, whether LLM’s or AI solutions used by legal research platforms this metadata, and they can identify the authority they are looking for and the ability to attribute.

Twenty years of practitioner publishing has produced an extraordinary body of legal knowledge. Close to two million works in the LexBlog Library alone. It’s time that knowledge had the citation system it deserves.

Tags: AI
Photo of Kevin O'Keefe Kevin O'Keefe

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved…

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved almost every minute of it.

I practiced as a trial lawyer in rural Wisconsin for 17 years, representing plaintiffs, whether they were injury victims and their family members or small businesses.

In the mid-nineties, I discovered the Internet in the form of AOL. I began helping people by answering questions on AOL message boards and leading AOL’s legal community.

I later started my own listservs and message boards to help people on personal injury, medical malpractice, workers compensation and plaintiff’s employment law matters. Though we were green to technology and the Internet, USA Today said if my firm “didn’t stop what we were doing, we would give lawyers a good name.”

In 1999, I closed my law firm and we moved, as a family of seven, to Seattle to start my first company. Prairielaw.com was a virtual law community of people helping people, a sort of AOL on the law, featuring message boards, articles, chats, listervs and ask-a-lawyer.

Prairielaw.com was sold to LexisNexis, where it was incorporated into Martindale-Hubbell’s lawyers.com.

After a stint as VP of Business Development at LexisNexis, I founded LexBlog out of my garage in 2004 (no affiliation with LexisNexis).

Knowing lawyers get their best work from relationships and a strong word of mouth reputation, and not promoting themselves, I saw blogging as a perfect way for lawyers to build relationships and a reputation.

When I could not find someone to help me with my own blog, I started a company to provide what I needed. Strategy, professional design, platform, coaching, SEO, marketing and free ongoing support.

As a result of the outstanding work of my team of twenty and my blogging, the LexBlog community has grown to a community of over 30,000 legal professionals, world-wide.

Publishing my blog, Real Lawyers, now in its 18th year, I share information, news, and commentary to help legal professionals looking to network online, whether it be via blogging or other social media.

Blogging also enables me to think through my ideas – out loud and in an engaging fashion.

In addition to my blog, I liberally share others’ insight on Twitter. Feel free to engage me there as well on LinkedIn and Facebook.

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