Willie Peacock

Latest Articles

Relationships. Pressing the flesh. Developing new revenue streams. Cross-selling. This is the language of business development, and, much like marketing terminology, it is not familiar territory for most lawyers. As much as I’m prone to preaching about the place for marketing in every firm’s toolkit, biz dev is the other side of the coin. So, let’s talk biz dev. Business development means pursuing strategic opportunities for your law firm through building relationships and…
If you had asked me what it cost to start a law firm in 2012, I would’ve said this: $7,810. Reading over that figure, it seems like a reasonable estimate of a law firm budget: Rent, bar dues, insurance, computer, software, internet access, and other prerequisites are all covered. Boy, was I naive. You see, I took that idea and put it into practice in 2015. And honestly, I had mixed success. I had…