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There are over 1.3 million practicing attorneys in the United States, and tens of thousands of law firms—which means that if you want to stand out from the crowd, you need to position your firm for success. In the era of Google searches and lightning-fast first impressions, it’s crucial to convey who you are and what potential clients can expect from you at a glance. Branding your firm is a smart way to visually set…
Life has changed drastically for many Americans in the wake of the COVID-19 pandemic. For law firms, this means there is a need to shift many of the ways in which you might typically do business to accommodate these changes, and adjusting your digital marketing efforts to reflect a changed world. FUTURE OF DIGITAL MARKETING FOR LAW FIRMS IN COVID-19 What exactly can we expect from the future of digital marketing for law firms
When you’re building a brand for your law firm, it’s more than just slapping your name on a piece of stationery and calling it a day. Even though the legal profession doesn’t focus on aesthetics as much as tech and fashion, that doesn’t mean that you can ignore branding entirely. Creating a trusted brand for your firm will lend you credibility, make your firm and your services memorable and set the tone for every interaction…
When you’re building a brand for your law firm, it’s more than just slapping your name on a piece of stationery and calling it a day. Even though the legal profession doesn’t focus on aesthetics as much as tech and fashion, that doesn’t mean that you can ignore branding entirely. Creating a trusted brand for your firm will lend you credibility, make your firm and your services memorable and set the tone for every interaction…
With website speed, first impressions really do count. A slow website will harm your law firm. The world operates much faster than in the past. This also means that when it comes to your law firm and your website speed, the faster the better. You typically have around 5 seconds to capture the attention of your website visitors, otherwise you run the risk of them leaving and visiting a competitor’s site instead. Delivering a fast…
With website speed, first impressions really do count. A slow website will harm your law firm. The world operates much faster than in the past. This also means that when it comes to your law firm and your website speed, the faster the better. You typically have around 5 seconds to capture the attention of your website visitors, otherwise you run the risk of them leaving and visiting a competitor’s site instead. Delivering a fast…
In the post , we visualize your ideal customer and define one or two niches that will be the focus of your firm. To assess the things your firm excels at and what your firm needs to improve (strengths and weaknesses), as well as promising opportunities and the biggest threats to your firm’s success. In this post, you will learn how to perform a SWOT analysis (otherwise known as SWOT matrix) to identify the…
In the post , we visualize your ideal customer and define one or two niches that will be the focus of your firm. To assess the things your firm excels at and what your firm needs to improve (strengths and weaknesses), as well as promising opportunities and the biggest threats to your firm’s success. In this post, you will learn how to perform a SWOT analysis (otherwise known as SWOT matrix) to identify the…
If you have a blog or website on WordPress, it is important you make regular backups to all your files and the site database. If something should ever happen to your site, having these backups prevents you from losing a lot of important data. Fortunately, there are simple ways you can make these backups automatically, so you don’t have to remember to do it yourself. Perhaps the easiest is with a plugin called BackWPup.…
If you have a blog or website on WordPress, it is important you make regular backups to all your files and the site database. If something should ever happen to your site, having these backups prevents you from losing a lot of important data. Fortunately, there are simple ways you can make these backups automatically, so you don’t have to remember to do it yourself. Perhaps the easiest is with a plugin called BackWPup.…