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Many attorneys’ marketing strategies focus on generating a high volume of leads, but is that really the best way to grow a business? Chris Anderson and Karin Conroy think not! Karin shares her key steps for helping lawyers connect with the right clients: insight, intake, and discovery. They outline how to filter down leads to find the best matches for your firm, what to do when you progress from lead to client, and how to curate meaningful…
Have you been looking for ways to spruce up your website so it has a more contemporary look and feel? There’s no better time than the present to move forward! Websites can become outdated quicker than you would think. A website designed 3 or 4 years ago can already feel like it’s not up to date with today’s styles and templates and market trends. The following are some of the best features you can add…
This fall marks a big shift in the way Google Chrome handles security with certain websites. This means it is more important than ever for business owners and webmasters to have sites that are certified as being secure, with an HTTPS designation. Pay attention because the Google Chrome security settings have changed, and you’ll want to be in the know on this one, trust me. These changes arose out of January’s release of Chrome version…
In creating a website that has all the features of the best websites, be sure to avoid these pitfalls. MISSING A CALL TO ACTION All effective law firm websites have strong calls to action that are easy to find and prompt the visitor to act. You have about ten seconds to convey to visitors why they should contact the firm—and how to do so. NOT CLIENT-CENTRIC Some websites put too much attention on the lawyer. Your homepage…
Finding a creative website that is entirely unique and something that has never been seen before, is rare if not impossible. Typically a website will stand out from the crowd if it has a few compelling features, but upon examination they are not so much different than the less interesting sites. So how do you avoid the boring template look and achieve something interesting, creative, and memorable? 1: Be Inspired Creativity is not magic or…
My article Using Client Lead Data to Develop New Legal Business was recently featured by Lawzam. The point of your law firm’s marketing strategy is to drive new business. It’s why your legal practice commits dollars to websites, social media advertising, digital display ads, and more. You wouldn’t go to trial without doing research on existing case law. Don’t throw money into marketing schemes without first considering the data. WHO IS YOUR MARKET? This is the…
Has the sidebar gone the way of the Dodo bird? When the Internet first gained popularity in the 1990s, the website sidebar was an excellent way to capture readers’ attention, gather email addresses, and point them to a CTA. However, as websites and tastes have evolved, the sidebar is becoming more and more obsolete. Should You Remove Your Website’s Sidebar? MINIMALISM The current trend towards minimalism means websites are becoming increasingly pared down. Users are…
Does the content on your website keep people reading or does it make them run and never come back? As a lawyer, you want to give your customers a good first impression. You want your content to be meaningful and helpful, but also readable. Avoid using long walls of text People are scanners. Which means, they scan through your blog post to find anything that would help them, and if it’s just a wall of…
It seems that website sliders are everywhere. Open up the homepage of a modern website or try to buy a new WordPress theme that doesn’t include sliders and you may have trouble. There’s one major problem though. Sliders, or carousels, are NOT effective. If your law firm’s website features a slider, or you are looking at building a new website, here are 5 reasons to reconsider this feature. 5 Reasons Why You Need to Ditch…
A call to action (CTA) is a statement designed to spur the reader to action. The most common call to action example is “Buy Now!”, but there are an infinite number of messages and ways to influence your style and tone in a way that best caters to your audience. One thing is certain for all CTAs, however, and that’s the fact that they always contain an action word—usually in the form of a command.…