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There are over 1.3 million practicing attorneys in the United States, and tens of thousands of law firms—which means that if you want to stand out from the crowd, you need to position your firm for success. In the era of Google searches and lightning-fast first impressions, it’s crucial to convey who you are and what potential clients can expect from you at a glance. Branding your firm is a smart way to visually set…
Life has changed drastically for many Americans in the wake of the COVID-19 pandemic. For law firms, this means there is a need to shift many of the ways in which you might typically do business to accommodate these changes, and adjusting your digital marketing efforts to reflect a changed world. FUTURE OF DIGITAL MARKETING FOR LAW FIRMS IN COVID-19 What exactly can we expect from the future of digital marketing for law firms
When you’re building a brand for your law firm, it’s more than just slapping your name on a piece of stationery and calling it a day. Even though the legal profession doesn’t focus on aesthetics as much as tech and fashion, that doesn’t mean that you can ignore branding entirely. Creating a trusted brand for your firm will lend you credibility, make your firm and your services memorable and set the tone for every interaction…
With website speed, first impressions really do count. A slow website will harm your law firm. The world operates much faster than in the past. This also means that when it comes to your law firm and your website speed, the faster the better. You typically have around 5 seconds to capture the attention of your website visitors, otherwise you run the risk of them leaving and visiting a competitor’s site instead. Delivering a fast…
In the post , we visualize your ideal customer and define one or two niches that will be the focus of your firm. To assess the things your firm excels at and what your firm needs to improve (strengths and weaknesses), as well as promising opportunities and the biggest threats to your firm’s success. In this post, you will learn how to perform a SWOT analysis (otherwise known as SWOT matrix) to identify the…
If you have a blog or website on WordPress, it is important you make regular backups to all your files and the site database. If something should ever happen to your site, having these backups prevents you from losing a lot of important data. Fortunately, there are simple ways you can make these backups automatically, so you don’t have to remember to do it yourself. Perhaps the easiest is with a plugin called BackWPup.…
Many attorneys’ marketing strategies focus on generating a high volume of leads, but is that really the best way to grow a business? Chris Anderson and Karin Conroy think not! Karin shares her key steps for helping lawyers connect with the right clients: insight, intake, and discovery. They outline how to filter down leads to find the best matches for your firm, what to do when you progress from lead to client, and how to curate meaningful…
Have you been looking for ways to spruce up your website so it has a more contemporary look and feel? There’s no better time than the present to move forward! Websites can become outdated quicker than you would think. A website designed 3 or 4 years ago can already feel like it’s not up to date with today’s styles and templates and market trends. The following are some of the best features you can add…
This fall marks a big shift in the way Google Chrome handles security with certain websites. This means it is more important than ever for business owners and webmasters to have sites that are certified as being secure, with an HTTPS designation. Pay attention because the Google Chrome security settings have changed, and you’ll want to be in the know on this one, trust me. These changes arose out of January’s release of Chrome version…
In creating a website that has all the features of the best websites, be sure to avoid these pitfalls. MISSING A CALL TO ACTION All effective law firm websites have strong calls to action that are easy to find and prompt the visitor to act. You have about ten seconds to convey to visitors why they should contact the firm—and how to do so. NOT CLIENT-CENTRIC Some websites put too much attention on the lawyer. Your homepage…