When you’re building a brand for your law firm, it’s more than just slapping your name on a piece of stationery and calling it a day. Even though the legal profession doesn’t focus on aesthetics as much as tech and
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10 Tips That Will Improve Your Website Speed
With website speed, first impressions really do count. A slow website will harm your law firm. The world operates much faster than in the past. This also means that when it comes to your law firm and your website speed,…
How to do a SWOT Analysis for your Law Firm
In the post , we visualize your ideal customer and define one or two niches that will be the focus of your firm. To assess the things your firm excels at and what your firm needs to improve (strengths…
Why You Should Be Backing Up Your WordPress Files and Database
If you have a blog or website on WordPress, it is important you make regular backups to all your files and the site database. If something should ever happen to your site, having these backups prevents you from losing a…
Podcast: Unbillable Hour – Insight, Intake, Discovery: Making Less Equal More
Many attorneys’ marketing strategies focus on generating a high volume of leads, but is that really the best way to grow a business? Chris Anderson and Karin Conroy think not! Karin shares her key steps for helping lawyers connect with the right…
7 Ways to Spruce Up Your Website
Have you been looking for ways to spruce up your website so it has a more contemporary look and feel? There’s no better time than the present to move forward! Websites can become outdated quicker than you would think. A…
What You Need to Know About Chrome Security Settings
This fall marks a big shift in the way Google Chrome handles security with certain websites. This means it is more important than ever for business owners and webmasters to have sites that are certified as being secure, with an…
Features of the Best Law Firm Websites
In creating a website that has all the features of the best websites, be sure to avoid these pitfalls.
MISSING A CALL TO ACTION
All effective law firm websites have strong calls to action that are easy to find and…
4 Keys to a Creative Website
Finding a creative website that is entirely unique and something that has never been seen before, is rare if not impossible. Typically a website will stand out from the crowd if it has a few compelling features, but upon examination…
Using Client Lead Data to Develop New Legal Business
My article Using Client Lead Data to Develop New Legal Business was recently featured by Lawzam.
The point of your law firm’s marketing strategy is to drive new business. It’s why your legal practice commits dollars to websites, social media advertising,…