Be so prolific with your content marketing and thought-leadership marketing that you unlock the Cumulative Effect of Content.
We often tend to think about content marketing and thought-leadership marketing as a series of one-off transactions.
We publish a blog post.…
Lawyers can use bylined articles to secure media coverage for themselves regarding the topics they’re writing about
Interestingly, as the influence of the media has shrunk based on the internet and the contraction of editorial staffs across publications—newspapers, magazines, etc.—bylined…
Lawyers with niche legal practices not well-understood by other lawyers need to convey what they do in a way that makes it easy for those other lawyers to send them referrals.
If you’ve read any of my blog posts or…
Law firms can easily and markedly stand out from their competition by creating and distributing multimedia client alerts.
For law firms, it’s time to give the good old trusty client alert an upgrade.
Client alerts are a tried-and-true thought leadership/marketing/business…
With would-be clients’ decisions about which lawyer to hire more than 80% complete before they first reach out to a lawyer, content is the key way B2B lawyers can toss their hats in the new business ring.
We’ve heard throughout…
87% of buyers of B2B services say your thought-leadership content can be fun and informative at the same time. Here’s how to make it so.
Can your thought-leadership marketing and business development content be entertaining and informative at the same…
Use your conversations and your matters as inspiration for your legal thought-leadership marketing and business development content.
Have you ever struggled to come up with topics for a blog post or a bylined article?
If you are a lawyer with…
Monitoring the content your competitors publish will help you build a content strategy that more effectively engages your target audiences.
Your law firm, like all businesses, needs to be monitoring what its competitors are doing. It almost goes without saying…
Lawyers should strategically use content to signal to clients and referral sources the kinds of legal matters they want to handle
The legend of Babe Ruth’s called shot has transcended sports for almost a century. But his called shot provides…
Law firm blogs that haven’t been updated in weeks, months, or years are doing more harm than good. Law firms should keep them fresh — or kill them off.
Have you ever visited another law firm’s website, checked out its blog, and…
