Don’t just prompt AI to “edit” a thought leadership article. Prompt it so that it becomes an intellectual sparring partner that challenges your article’s premise and analysis.
Most people using AI to improve their thought leadership content are probably only
Silence in the thought leadership realm has its costs, but producing empty-calorie thought leadership—undifferentiated content containing no concrete guidance or takeaways—is not the answer.
Attorneys and law firms are addicted to empty-calorie thought leadership.
You know the kind I’m talking
Articles discussing misconceptions that people or organizations have about the law or legal issues build your authority in their eyes. Here’s how to write one.
If I had to bet on the single genre of thought leadership article most likely
When you consistently produce thought leadership, you strengthen the mental muscles that will make you a better attorney and communicator.
Writing more thought leadership can make you a better attorney.
You know how doing one thing on a regular basis
“How We Did It” articles are quintessential thought leadership pieces. Here’s how to decide what to cover in your next one.
Any favorable result you secure for a client in litigation can be the basis for a thought leadership article.
It’s hard to weave storytelling into many kinds of legal thought leadership content—but not this one.
You’ve heard it umpteen times from umpteen different sources: Storytelling is an effective marketing tool because people remember stories better than they remember other
It’s hard to weave storytelling into many kinds of thought leadership content—but not this one.
There’s a lot of talk out there about how attorneys and their firms should use storytelling in legal marketing and business development. This makes perfect
