Personal LinkedIn posts have a place, but if your ratio of personal posts to professional posts gets out of whack, you will damage your professional brand.
Let’s talk about a problem I’m seeing with LinkedIn posts these days from professional
Personal LinkedIn posts have a place, but if your ratio of personal posts to professional posts gets out of whack, you will damage your professional brand.
Let’s talk about a problem I’m seeing with LinkedIn posts these days from professional…
Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers.
When plaintiffs’ attorneys and their firms publish content—including thought leadership content—aimed at their referral sources regarding their recent verdicts and settlements, all too often these attorneys and…
The law firms that consistently publish thought leadership can gain a recruiting advantage over their competitors that do not.
We like to think about thought leadership as a core marketing and business development tool for lawyers, law firms, and, really,…
If you’re contemplating expanding, niching, or otherwise changing your legal practice, craft thought leadership content that leads the way.
While promoting his October 1977 album “Heroes,” the late David Bowie said, “Tomorrow belongs to those who can hear it coming.”…
There are opportunities throughout the writing process for humans to partner with AI. Here’s how to think about that division of labor.
Today, and certainly for the foreseeable future, more and more attorneys, law firms, and companies serving the legal…
With the inevitable influx of new AI-generated content in the legal industry, an author’s credibility will dictate their content’s authoritativeness.
In this emerging era of artificial intelligence and AI-generated content, credible thought leadership content will be authoritative thought leadership content.…