Copo Strategies

Latest from Copo Strategies

The ABA’s latest ethics opinion gives the ethical green light to lawyers investing in nonlawyer-owned law firms.

Who wouldn’t like to be Warren Buffett?

The “Oracle of Omaha” is known to be one of the savviest investors in modern history.
Continue Reading ABA Ethics Opinion 499: The ABA is cool with a lawyer becoming the next Warren Buffett

Stand out from other lawyers by showing your referral sources, through the work you do for clients, why they should continue sending you clients.

Your referral sources don’t just send you prospective clients because they know you.

Your referral sources
Continue Reading When marketing to referral sources, show them “how”-don’t just tell them “what”

New Jersey lawyers need to think twice before advertising their selection as a “Super Lawyer, a “Best Lawyer,” or another superlative-laden designation.

There’s a lot to love about New Jersey.

Its fantastic produce.

Its plentiful scenic lakes, mountains, state parks,
Continue Reading New Jersey Supreme Court warns lawyers about their “Super Lawyers” and “Best Lawyers” advertising

Law firms should use educational email campaigns to nurture “tire kickers,” a.k.a. prospective clients, to convert them into clients.

Some lawyers get frustrated by “tire kickers,” a.k.a. prospective clients who are not yet ready to retain a lawyer. You can
Continue Reading How to engage your law firm’s “tire kickers” so that they become clients

Even with this ruling, Texas lawyers should continue publicizing their lawsuits, provided they understand how to avoid defaming adversaries when they do so.

We’re taking a trip to the Lone Star State. Austin to be exact, to check in with
Continue Reading Texas Supreme Court holds lawyers can be liable for defamation when publicizing their lawsuits