Copo Strategies

Latest from Copo Strategies

It is a myth that people will not consume long content. But in order for them to consume YOUR long thought-leadership marketing content, you need to make sure your content engages them in three particular ways. Let’s get this out of the way. It is a myth that people don’t consume long content. Actually, it isn’t just a myth. It’s balderdash. Bunk. Drivel. Malarkey. Nonsense. Poppycock. Pure applesauce. People will consume content they’re interested in…
It is a myth that people will not consume long content. But in order for them to consume YOUR long thought-leadership marketing content, you need to make sure your content engages them in three particular ways. Let’s get this out of the way. It is a myth that people don’t consume long content. Actually, it isn’t just a myth. It’s balderdash. Bunk. Drivel. Malarkey. Nonsense. Poppycock. Pure applesauce. People will consume content they’re interested in…
Headlines and email subject lines are the most important parts of thought-leadership marketing content. Give them the attention they deserve. The biggest mistake attorneys make when they craft headlines and email subject lines for their blog posts, bylined articles, and client alerts? They give their headlines and email subject lines short shrift — shorter shrift than they deserve. The headlines of thought-leadership marketing content and the subject lines of emails transmitting that content are the…
Headlines and email subject lines are the most important parts of thought-leadership marketing content. Give them the attention they deserve. The biggest mistake attorneys make when they craft headlines and email subject lines for their blog posts, bylined articles, and client alerts? They give their headlines and email subject lines short shrift — shorter shrift than they deserve. The headlines of thought-leadership marketing content and the subject lines of emails transmitting that content are the…
Your law firm’s blog posts, bylined articles, and client alerts will connect better with their audiences if they always do these six things. About eight weeks ago, I discussed four statistics from a recent study that should compel you and your law firm to go all in on creating thought-leadership marketing content, including blog posts, bylined articles and client alerts. Just a week or two later, the COVID-19 pandemic forced schools and many businesses to…
Your law firm’s blog posts, bylined articles, and client alerts will connect better with their audiences if they always do these six things. About eight weeks ago, I discussed four statistics from a recent study that should compel you and your law firm to go all in on creating thought-leadership marketing content, including blog posts, bylined articles and client alerts. Just a week or two later, the COVID-19 pandemic forced schools and many businesses to…
When writing thought-leadership content regarding developments in the law, attorneys should prioritize value and substance over speed. When attorneys decide to write a blog post, bylined article, or client alert regarding a development in the law, they tend to rush through their writing and publication of that piece of content so that they can be among the first attorneys to have published something about the development. But when they do, all too often they sacrifice…
When writing thought-leadership content regarding developments in the law, attorneys should prioritize value and substance over speed. When attorneys decide to write a blog post, bylined article, or client alert regarding a development in the law, they tend to rush through their writing and publication of that piece of content so that they can be among the first attorneys to have published something about the development. But when they do, all too often they sacrifice…
Don’t treat webinars as one-time thought leadership/business development events. Look at them as source material for more than a dozen derivative pieces of thought-leadership content. Attorneys and law firms have been slow to embrace webinars as the thought leadership/business development tools that other professionals and organizations consider them to be. Webinars are an effective way to get in front of past, current, and prospective clients and referral sources, and show those audiences that the attorneys…
Don’t treat webinars as one-time thought leadership/business development events. Look at them as source material for more than a dozen derivative pieces of thought-leadership content. Attorneys and law firms have been slow to embrace webinars as the thought leadership/business development tools that other professionals and organizations consider them to be. Webinars are an effective way to get in front of past, current, and prospective clients and referral sources, and show those audiences that the attorneys…