The content arms race among lawyers and law firms isn’t going anywhere anytime soon. Here’s how to stay ahead of the pack.
Today, there is a fair amount of would-be buyers of legal services and would-be referral sources who are
If you think your content is only competing with your competitors’ content for your clients’ and referral sources’ attention, you don’t understand the game.
Lawyers and law firms often forget that their content, including their thought leadership content, isn’t just
Despite what anyone might tell you, sweat the small stuff when it comes to the accuracy of the content you create.
I recently heard on a podcast what might have been the worst legal content marketing advice I ever heard.
If you want to build a following through your thought leadership and not just an audience, your followers will need to trust you. Here are five rules for building that trust.
If you regularly publish thought leadership content, you shouldn’t
Use thought leadership content to efficiently answer the same questions many of your clients have about the same legal development.
Let’s talk about thought leadership as client service, particularly thought leadership content as a scalable client service tool.
It’s tempting
Thought leadership is as much a client and referrer retention tool as it is a marketing and business development tool. Promote your clients and referral sources by inviting them to share the stage with you.
Attorneys are always looking to
Your thought leadership content is a potent marketing and business development tool because it allows clients and referral sources to sample what a working relationship with you might look like.
If you’ve ever walked into a Costco—which you might well
Your thought leadership content is more than text, video, or audio. It is your 24/7/365 ambassador, advocate, and salesperson.
As of today, science has not been able to successfully clone human beings. It certainly cannot yet clone humans in adult
Consistent content creation complements your face-to-face business development efforts by showing you are qualified to serve your clients
Some attorneys are uncertain about the relationship between their content marketing and thought leadership marketing efforts on one hand, and their business
If you want your thought leadership to continue to be relevant, valuable, and compelling for years after you first publish it, draft it in a way that keeps it from going stale quickly.
If you’re interested in creating thought leadership