“Business of law” thought leadership is a secret recruiting weapon that few law firms realize they can wield
Too few law firms are creating “business of law” thought leadership. As a result, they’re missing out on the Trojan Horse Effect
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Eight reasons attorneys should be “on the record” about topics other attorneys are already covering
It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to being on the record about such
Thought leadership isn’t about leading thoughts. It’s about leading through thoughts.
You don’t need to have revolutionary thoughts to be successful with your thought leadership program. You simply need to consistently publish thoughts that provide guidance and insights.
You might think thought leadership is about having leading thoughts that are new
Six reasons to avoid pop culture references in your thought leadership content
Pop culture references and trendy slang in thought leadership aren’t as helpful as you might think, and can actually turn audiences off and away
I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought
Five topic areas for thought leadership hiding in your law firm’s awards submissions
Mine your law firm’s awards submissions for thought leadership topic gold
Many law firms spend obscene amounts of time, energy, and money each year crafting awards submissions for Chambers, Legal 500, Law360, ALM/Law.com, and other organizations and media outlets that
Want your thought leadership articles to be read? Spend more time on THIS
If you’re not nailing the introductions to your thought leadership articles, good luck getting your audience to stay long enough to skim, let alone read, your articles
Far too many professionals, including attorneys, don’t put in the work to write
No one talks about this hidden benefit of regularly producing thought leadership
Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker.
There’s a transformative benefit to regularly producing thought leadership content that no one talks about.
When you
Want to produce better thought leadership in 2025? Be a social media lurker
Creating effective thought leadership content starts with observing what’s on the minds of your clients and referral sources so you can create content that resonates with them.
As you create your list of professional New Year’s resolutions for 2025, allow
Five reasons your law firm should consider creating multimedia thought leadership in 2025 (and beyond)
Written thought leadership isn’t going anywhere anytime soon, but your firm should be thinking about creating multimedia thought leadership
You already know that written thought leadership is a tried-and-true way to position attorneys as knowledgeable and wise about the areas
Avoid these 4 mistakes when making your 2025 predictions
Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably in the eyes of your target audience — if you avoid making these four mistakes when you create it.
Ho, ho,