Lawyers stand to gain more from their thought leadership marketing efforts than simply reaching external audiences like clients and referral sources.

Conventional wisdom says lawyers’ thought leadership marketing efforts are the ideal way for them to build their practices and…

Your content creation journey has to start somewhere. It will inevitably begin with mediocre content that will improve with time as you get more practice creating it.

I constantly bang the drum on my videos, in my blogs, and on…

A thought leadership program centered around your law firm’s executives can make your firm shine in the eyes of clients and potential hires.

When we think about thought leadership at law firms, we almost always think about thought leadership in…

Be so prolific with your content marketing and thought-leadership marketing that you unlock the Cumulative Effect of Content.

We often tend to think about content marketing and thought-leadership marketing as a series of one-off transactions.

We publish a blog post.…

Lawyers can use bylined articles to secure media coverage for themselves regarding the topics they’re writing about

Interestingly, as the influence of the media has shrunk based on the internet and the contraction of editorial staffs across publications—newspapers, magazines, etc.—bylined…

Lawyers with niche legal practices not well-understood by other lawyers need to convey what they do in a way that makes it easy for those other lawyers to send them referrals.

If you’ve read any of my blog posts or…

Law firms can easily and markedly stand out from their competition by creating and distributing multimedia client alerts.

For law firms, it’s time to give the good old trusty client alert an upgrade.

Client alerts are a tried-and-true thought leadership/marketing/business…