Bottom line: When it comes to marketing, law firms often get more mileage out of noteworthy achievements than they do from newsworthy ones.
Think newsworthy events at your law firm are the best way to move the needle with referrals
Bottom line: It is possible to provide a sound bite to reporters about damages without revealing exactly how much you’re seeking.
When plaintiffs attorneys and their clients seek publicity for the filing of a legal complaint, they often get tripped
Bottom line: A preemptive strike is one of the few ways defense attorneys can turn the tables on plaintiffs attorneys and prosecutors in high-profile legal disputes.
Defense attorneys are typically at a disadvantage in the Court of Public Opinion because
Bottom line: In 2020 and beyond, PR campaigns around high-profile legal disputes are likely to feature aggressive public statements, creative uses of technology, and defendants playing offense
One of the largest and most profitable law firms in the world is
Bottom line: When attorneys get wind of breaking news that is unfavorable to an adversary in one of their clients’ cases, they should newsjack that breaking news by going to the media and making their client’s case in the Court
Bottom line: In high-profile cases, introductory paragraphs and preliminary statements must be written for audiences OUTSIDE of court: the media and the public.
Most attorneys are already using preliminary statements and introductory paragraphs in their court papers to provide a
Bottom line: An attorney should never waste an opportunity to publicly tell a client’s side of the story—even when a reporter calls them seeking comment mere minutes before the reporter’s deadline.
What to do when a reporter calls you for
Bottom line: Generally speaking, the longer the public spotlight shines on a plaintiff’s lawsuit, the better
If you’re a plaintiffs’ attorney working on a high-profile case, you need a Day 100 Strategy for that case.
What the hell is a Day
Bottom line: Op-eds are an underutilized tool that attorneys and their clients can use to tell their side of the story of their legal disputes to local audiences in order to persuade the Court of Public Opinion.
If you’ve ever
Bottom line: Attorneys and their clients should be aware that their adversaries could publicly disclose the substance of settlement discussions in their legal disputes as a way to influence the Court of Public Opinion and, perhaps, those very same settlement
