Regularly producing thought leadership content can help you become a better, more appealing presenter in several ways, including by building an audience and improving how you communicate your ideas.

Creating content and speaking at events are the two main thought…

Instead of shouting about the large settlements and verdicts in their cases, plaintiffs’ firms can craft thought leadership regarding those results to build referral relationships, get more cases, and recruit top talent.

There’s an incredible thought leadership opportunity staring top…

Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise.

Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought leadership.

They think it’s only about demonstrating how much…

Problems abound when clients ask their thought leadership ghostwriters to cross this line.

The thought leadership ghostwriting process seems so simple.

A ghostwriter works with a client to think through the client’s ideas about a particular topic, helps frame the…

“Business of law” thought leadership is a secret recruiting weapon that few law firms realize they can wield

Too few law firms are creating “business of law” thought leadership. As a result, they’re missing out on the Trojan Horse Effect…

It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to being on the record about such…

You don’t need to have revolutionary thoughts to be successful with your thought leadership program. You simply need to consistently publish thoughts that provide guidance and insights.

You might think thought leadership is about having leading thoughts that are new…