If you want your thought leadership to continue to be relevant, valuable, and compelling for years after you first publish it, draft it in a way that keeps it from going stale quickly.
If you’re interested in creating thought leadership
It’s tempting to craft thought leadership that chases eyeballs and racks up large numbers of followers and subscribers. But if your content isn’t winning over your target audience’s hearts and minds, it won’t help you build your legal practice or
Thought leadership should be a key piece of your law firm’s efforts to retain clients and referral sources.
Many lawyers and law firms think thought leadership is a tool for acquiring clients and referral sources.
They’re absolutely right.
But as
What better way to show your clients and referrals sources that you are an authority regarding the area of law you practice or the industry you serve than to share your thoughts looking back at the previous year and looking
Consistent, prolific content creation can provide lawyers more—and better—opportunities to build their prominence and their books of business than speaking at industry events can.
Conventional wisdom says lawyers should be speaking at industry events and conferences to build their prominence,
A consistent, calibrated thought leadership program could do the heavy lifting for your business development efforts, getting you 90% of the way there in terms of showing a prospective client you and your firm are the right choice for them.
Like streaming services and professional content creators, law firms can create bingeable thought leadership content that wins over clients and referral sources.
When I say bingeable content, I know the first thing you think of is not legal thought leadership,
Contrary to what many lawyers and in-house legal marketers believe, thought leadership is a process, not a product. A process-driven thought leadership program is a successful thought leadership program.
I’ve had a couple conversations recently with current and prospective clients
Calibrate these five aspects of your thought-leadership content — or risk it failing miserably
If you are not calibrating the thought-leadership marketing and business development content you publish and put out into the world, you’re making a mistake.
If you
Like baking a cake and decorating it, writing and editing are two separate but complementary steps that must both be mastered to win the competition for your audience’s attention and affinity.
I recently walked in on my kids watching a