Lawyers should strategically use content to signal to clients and referral sources the kinds of legal matters they want to handle
The legend of Babe Ruth’s called shot has transcended sports for almost a century. But his called shot provides…
Continue Reading Lawyers should use content to call their shots like Babe Ruth
Law firm blogs that haven’t been updated in weeks, months, or years are doing more harm than good. Law firms should keep them fresh — or kill them off.
Have you ever visited another law firm’s website, checked out its blog, and…
Continue Reading Put your ZOMBIE blog out of its misery
Outlining will make you a more effective writer. Start doing it every time you write.
I know what you’re thinking.
When you hear the word “outline” in the context of writing, your mind probably goes back to middle school, high…
Continue Reading Five reasons why the best writers outline before they write (and why you should too)
The ABA’s latest ethics opinion gives the ethical green light to lawyers investing in nonlawyer-owned law firms.
Who wouldn’t like to be Warren Buffett?
The “Oracle of Omaha” is known to be one of the savviest investors in modern history.…
Continue Reading ABA Ethics Opinion 499: The ABA is cool with a lawyer becoming the next Warren Buffett
When using the right kind of jargon, lawyers can build bonds with their current and prospective clients through thought-leadership content.
If you are like most lawyers, you’ve probably been told to avoid using legalese whenever you write marketing and business…
Continue Reading Actually, lawyers should use jargon in their thought-leadership content
Make thought-leadership marketing and business development content a catalyst for your law firm’s cross-selling efforts.
If you’re a lawyer at a law firm with more than one practice group and you have a book of business or you’re building a…
Continue Reading Boost your law firm’s cross-selling efforts with thought-leadership content
Blogs play important roles in B2B law firms’ marketing and business development efforts, but perhaps not the ones you think.
Pick an industry, any industry.
No matter which one you choose, you will find both market leaders and upstarts that…
Continue Reading Why B2B law firms need blogs (Hint: It’s not for lead generation)
Content can do more for your law firm than just marketing. It can take your recruiting efforts to another level.
Today, most law firm owners and marketers know the value of content marketing and thought-leadership marketing content when it comes…
Continue Reading Six ways to use content to boost your law firm’s recruiting efforts
Stand out from other lawyers by showing your referral sources, through the work you do for clients, why they should continue sending you clients.
Your referral sources don’t just send you prospective clients because they know you.
Your referral sources…
Continue Reading When marketing to referral sources, show them “how”-don’t just tell them “what”
New Jersey lawyers need to think twice before advertising their selection as a “Super Lawyer, a “Best Lawyer,” or another superlative-laden designation.
There’s a lot to love about New Jersey.
Its fantastic produce.
Its plentiful scenic lakes, mountains, state parks,…
Continue Reading New Jersey Supreme Court warns lawyers about their “Super Lawyers” and “Best Lawyers” advertising
