Attorneys and other professional services providers who don’t put in the work to maintain their authority through ongoing thought leadership risk losing it.
Think about a professional athlete at the top of their game. They didn’t get there by accident,
Seeking inspiration for topics to cover in your thought leadership content? Look no further than your time entries.
Attorneys and other professional services providers who struggle to consistently produce thought leadership will tell you they don’t write often because they
A succession plan that doesn’t address thought leadership could dampen a successor’s marketplace visibility and hinder their ability to maintain and grow their predecessor’s practice.
A senior partner at a law firm is three years away from retirement. She and
Conference recaps are marketing AND client service tools. Here’s how to craft recaps that your past, current, and future clients actually want to read (and share with others)
Schools are back in session, Halloween candy is on store shelves, and
Pair the substance of your thought leadership with the right format to maximize its reach and resonance.
It’s 11:30 a.m., and you’ve been hit by a moment of inspiration. You just had a genuinely interesting thought about a recent development
When crafting “Why I”/”Why We” thought leadership articles, build credibility by discussing the price that you and/or your organization paid, anticipating objections, and setting scenes.
Recently, two authors published “Why I” or “Why We” articles in a well-respected legal industry
Speed kills . . . your ability to provide actionable insights and impress your target audience when discussing recent legal developments.
When covering legal developments, many law firms think they’re in the business of breaking news.
They think that by
Ask these questions about potential thought leadership topics and angles to avoid producing content that blends into the background and doesn’t differentiate you from the pack.
Recently, I discussed with a real estate attorney I work with the next article
Don’t overlook the power of packaging your thought leadership in ways that are novel, creative, and memorable.
Simon Sinek, Mel Robbins, James Clear, and Brené Brown are four of the most influential thought leaders (and bestselling authors) over the past
There are three thought leadership gaps keeping attorneys invisible in the marketplace. Understanding what they are and how to close them is a key step in your thought leadership journey.
Most attorneys I talk to about ramping up their thought
