
If you want your thought leadership to continue to be relevant, valuable, and compelling for years after you first publish it, draft it in a way that keeps it from going stale quickly.
If you’re interested in creating thought leadership
Like baking a cake and decorating it, writing and editing are two separate but complementary steps that must both be mastered to win the competition for your audience’s attention and affinity.
I recently walked in on my kids watching a…