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In a very weird walk down the Yellow Brick Road to the Emerald City to ask the Wizard for new clients and matters,  members of the executive committee of Gale, Scarecrow, Tinman and Lion, LLP, a 100+ lawyer firm are chanting  “Pandemics, Politics, and Recessions, Oh my,” over and over again through their masks.   James Scarecrow, highly educated and one of the smartest lawyers on the committee, puts his finger to his forehead and thinks…
Fear. We all have fears.  In fact, I am a trypanophobe and an arachnophobe – which sounds a hell of a lot more impressive than saying I am terrified of hypodermic needles and spiders.  Both phobias have very weird roots in how they started.  It has to do with a nightmare as a child (spiders) and a scene from the movie Tommy that I shouldn’t have been allowed to watch at the age of 7…
The things that Rainmakers do differently from other attorneys are very simple (but not necessarily easy): Rainmakers have a plan: If you have spent any time following me, you know I am a rabid believer in planning.  You wouldn’t take a road trip to a place you have never been without GPS, so why should you try to become a rainmaker without having a written plan showing you which way to go? Rainmakers can adapt:…
An old Chinese proverb says: “The best time to plant a tree was 20 years ago.  The second best time is now.” The reason that I use this to begin my Rainmaking Recommendation this week is that many people, at the beginning of the lockdown, were told that they should use the time at home during the pandemic to be extra productive and achieve the goals they have wanted to achieve.  Learn a new language,…
A number of years ago, in Rainmaking Recommendation #97: You’re So Vain, I wrote about doing vanity searches (ego surfing) to find out what is being said about you on the internet.  Six years later it still holds true.  You should see what is on the internet about you because you are trying to build your personal legal brand.  But, what if while doing so, you’ve come across something that is negative.  A review…
Content Marketing has been around for quite a while now.  For those lawyers who are confused as to what content marketing is I love this definition by Joe Pulizzi, the creator of the Content Marketing Institute:“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”Content marketing includes social media posts, blogs,…
Image Courtesy of Stuart Miles/Freedigitalimages.net Shhh… I’m going to tell you a secret. Lean in a bit closer so I can YELL this in your ear! The most important secret to success is . . . . GOOD HEALTH!!! (Sorry for screaming and it’s also the secret for all success.) And if the current state of the world, a pandemic, hasn’t convinced you of that, I not sure what will but I will try to…
It doesn’t seem like we are going to go back to the office anytime soon.  And, as a result, you have been isolated from the other attorneys in your respective firms.  Oh, I’m sure there may have been emails back and forth with various partners on case matters you may be working on; but one of the benefits of working at a law firm, at least according to management, is face-to-face-time with other attorneys. The…
In part one of this series, I wrote that to finish 2020 strong, you will need to adjust your mindset from all of the anxiety and stress that this year has initiated.  In other words, you need to change your mind.  Additionally, you will need to change your plans.  If you have read this blog or received the Rainmaking Recommendations to your inbox (you can sign up here) for any length of time, you…
Can you finish 2020 strong? That’s an interesting question considering all that we have gone through in the first six months of this year. But, your answer should be “Hell yes! I can finish 2020 strong.”  We have exactly 6 months left to this year.  It is just a matter of changing your strategies and more importantly your mindset so that you are achieving the revised goals you are going to set for the next…