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In Rainmaking Recommendation #230, I discussed why you need to become an authority in your practice area and niche.  As mentioned in the last post, I really like Ian Brodie’s definition of authority: Authority = Expertise* + Influence Expertise*: If you have been reading these Rainmaking Recommendations for any length of time, you know that I keep saying, “You cannot be all things to all people.” The day of the general legal practitioner is long…
HBO is currently airing a documentary entitled Fake Famous.  The movie’s premise is to see if the filmmakers can take three ordinary 20 somethings and turn them into Instagram Influencers.  Without explaining the entire film of the documentarians using fake bots for followers, likes, and comments, they succeed in turning one woman into an “influencer” – which the film explains is someone with a tremendous number of followers.  As a result of this perceived…
Money Windfall Showing Character Falling And Prosperity 3d Rendering We all know that attorneys hate the words “sales,” “selling,” “sell,” and so forth.  To lawyers, these words are genuinely offensive.  One of the biggest excuses I get for lawyers not becoming Rainmakers is “I didn’t go to law school to become a salesperson.”  In fact, I had used this excuse when I first started practicing.  But, as I always say: If you don’t know how…
I am a true proponent of being authentic on social media, including blog posts, videos, and all other social media. Social media is about connection.  It was originally designed so that you can keep in touch with friends and family, see what they were up to, and keep in contact with them.  Then the marketers took over and many social media posts became glorified ads for services and products.  In 2019, Stackla, a visual content…
Image by mohamed Hassan from Pixabay We interrupt the usual Rainmaking Recommendation to present you with a blog post that was originally written in 2009.  It is still apropos today but has been updated just a little bit.  That jolly ol’ white-bearded, portly guy in the red velvet suit with the (faux) fur trim is a better Rainmaker than you.  While his clients, children, may not be your target market, if you acquire his characteristics and take…
For the past 4 Rainmaking Recommendations, we have been discussing the Rainmaking Cycle.  Today, we discuss the last part, creating relationships. And while to some attorneys this may sound a bit woo-woo or spiritual, the truth is that people do business with people they know, like, and trust. I’ve written this in the past, I’ve spoken about it in my CLE seminars, I’ve explained to my clients over and over and over that people do…
Image by Gerd Altmann from Pixabay  In this very brief Rainmaking Recommendation, I would like to both vent my annoyance as well as tell you how to avoid ticking off your clients and prospects. In the past 9 months of the pandemic, I have met or reconnected with hundreds of people during virtual networking events.  As a result, I have been creating relationships that I hope will be beneficial to both the people I…
While not exciting, I’ll begin this Rainmaking Recommendation as I have the last three, because I am hoping that this is getting tattooed on your brain:  The Rainmaking Cycle is a continuous circuit that is about 3 things: Creating visibility and becoming known as an authority in the field of law that you practice – this is known as Marketing yourself and your services (see Rainmaking Recommendation # 222); Meeting people – whether in person or virtually…
I’ll begin this Rainmaking Recommendation as I have the last two:  The Rainmaking Cycle is a continuous circuit that is about 3 things:  Creating visibility and becoming known as an authority in the field of law that you practice – this is known as Marketing yourself and your services (see Rainmaking Recommendation # 222);  Meeting people – whether in person or virtually – who want or need your services or who know people who want or…
Exactly as I began the last Rainmaking Recommendation, so I reiterate: The Rainmaking Cycle is a continuous circuit that is about 3 things: Creating visibility and becoming known as an authority in the field of law that you practice – this is known as Marketing yourself and your services; Meeting people – whether in person or virtually – who want or need your services or who know people who want or need your services – this is…