Heather Morse

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Whew. I am putting fingers to keyboard for the first time in what feels like forever. It was at least a pandemic, a new liver (for the Sports Dude), and an insurrection ago. I don’t even remember when (although I could easily look it up). Are you still there, dear readers? How are you? How is your family? Are you thriving, surviving, or just hanging on? Did 2020 make you stronger? Find a new…
I had the opportunity to be interviewed by Gina Rubel for her new podcast On Record. My topic: How to Differentiate Yourself and Your Law Firm. The program was recorded at the end of March 2020 when we were deep in the COVID-19 pandemic, so we could not not discuss how firms and lawyers not only can differentiate themselves in these times, but break through the noise and be heard.…
It’s Wednesday, which looks a lot like Tuesday and Friday and Sunday around here. I’ll head to work in a few minutes (down the hall from the couch in the living room where I current sit) and never realize I did not step outside once all day. I’ll be on Zoom after Zoom, call after call, write, respond, watch a webinar, miss a webinar, eat too much, not drink enough water, always with an eye…
Dear General Counsel, You are not imagining it. Every single law firm you have ever given a dollar to is sending you a Coronavirus client alert, most likely daily. Every single law firm has also set up a COVID-19 Resource Center (<<< that one links to my firm’s). I agree, I’m seeing a lot of undifferentiated, repetitive, lacking in value, general content. Basically, there’s a lot of crap out there. Problem is, you need some…
Wow. How the hell did we wake up to this reality? Coronavirus? COVID-19? You can call it what you want, but I’m sitting here vacillating between “I should have taken the blue pill” and putting on my Sheriff Rick Grimes hat and getting ready to kick some ass. So how are you doing? Personally, I feel like I’m just snapping into my new reality. For the past two weeks I’ve been so focused on…
I know, I know, I know. It’s January 2020 and I blogged exactly seven (that’s 7) times last year. WTH?? It boils down to two things: 1. I’ve been really busy.  I started a new job which required a move from Los Angeles to New Orleans. It was my first move in more than 20 years, and wow, that threw me. I’m really good at transitions and multi-task organization, but this one really got me…
I am of the mindset that if I am complain about something I’d better be the first to raise my hand to volunteer. And while I have not complained about access to justice, I do complain about how the business of law just isn’t getting it right, especially where legal professionals are concerned. As a member of the California State Bar’s Task Force on Access Through Innovation of Legal Services, we have been tasked…
My apologies for being radio silent on the blog for the past month or so. For those who follow me on LinkedIn or are Facebook friends, you know I’ve had a recent job change, which includes moving from Los Angeles to New Orleans in a very short frame of time. Say Hello Earlier this month I joined McGlinchey Stafford as their Chief Business Development Officer. It was one of those things that came together in…