Organization
Jaffe
Jaffe is a full-service marketing, branding, public relations, and business development agency focused exclusively on the legal industry. Since 1978, it has supported law firms, lawyers, legal associations, and legal vendors by providing strategic marketing and communications services tailored to the legal market. Jaffe’s offerings include business development, public relations, branding, content marketing, digital marketing, social media, and creative services. The agency emphasizes understanding client objectives such as market positioning, business growth, and attorney recruitment, and integrates multiple tactics to meet these goals. Its team includes former attorneys and marketing professionals, enabling it to serve as an extension of clients’ internal teams. Jaffe publishes blogs and insights on legal marketing strategies, law firm communications, and industry trends.
481 published works
Jaffe Blog
Attorney Branding Strategy: Developing Your Personal Brand
By Jaffe Staff
In today’s competitive legal industry, developing a strong brand is no longer just for law firms—it's essential for individual attorneys. A law firm’s brand defines its culture and values, but…
Jaffe Blog
No Time to Quit After Hitting Submit: Post-Submission Tasks to Maximize Your Chambers Efforts
We’re at the midway point of the Chambers USA 2025 research schedule, so it’s a great time to quickly pause and take inventory. Gearing up for the process can be…
Jaffe Blog
Conference ROI: How to make your participation worthwhile
By Jaffe Staff
As we say goodbye to summer, many of us are looking forward to the delights of fall: crisp weather, beautiful foliage, football and budgets. Wait. What? Okay, so maybe not…
Jaffe Blog
Lateral Partner Integration Processes, Challenges and Solutions
By Vivian Hood
As law firms strategize to enhance their lateral partner hiring processes, they face mounting challenges, particularly with lateral market trends forecasting record activity in Q4 — despite a 35-percent decline…
Jaffe Blog
Are You Ready to Expand Your Reach without Leaving the Office? Let’s Talk Podcasting.
Do you have valuable insights on legal trends, enjoy sharing knowledge and want to showcase your expertise? For those of us in the legal industry, podcasting could be a powerful…
Jaffe Blog
Beyond Lead Generation: Transforming Legal Marketing for the Modern Client Journey
Have you ever been asked to provide the return on investment (ROI) for a marketing campaign? Panic sets in as you realize the impossibility of the task. Even if you…
Jaffe Blog
Turning Losses into Wins in Baseball and Public Relations
It’s been a tough season to be a diehard Chicago Cubs fan. The team started strong in April, hovering around first place in their division for a few weeks before…
Jaffe Blog
Take the Ego Out of Marketing
By Ada Kase
The legal industry is a big ego game. Whether you practice in construction, real estate, bankruptcy, litigation or family law, egos are everywhere. Clients want what they want, opposing parties…
Jaffe Blog
Enhance Digital Strategy with Effective Email Newsletters
As many legal marketing professionals agree, effective communication is crucial for building relationships and establishing trust with clients and colleagues. For law firms in particular, digital newsletters are an especially…
Jaffe Blog
20 Fun and (Possibly) Evergreen Social Media Challenges for Your Summer Associates
By Steph Maher
Ah, summer. That magical time when law firms welcome aspiring attorneys to experience the realities of their chosen profession in a protected environment, and law students jump at the chance…