Organization
Jaffe
Jaffe is a full-service marketing, branding, public relations, and business development agency focused exclusively on the legal industry. Since 1978, it has supported law firms, lawyers, legal associations, and legal vendors by providing strategic marketing and communications services tailored to the legal market. Jaffe’s offerings include business development, public relations, branding, content marketing, digital marketing, social media, and creative services. The agency emphasizes understanding client objectives such as market positioning, business growth, and attorney recruitment, and integrates multiple tactics to meet these goals. Its team includes former attorneys and marketing professionals, enabling it to serve as an extension of clients’ internal teams. Jaffe publishes blogs and insights on legal marketing strategies, law firm communications, and industry trends.
481 published works
Jaffe Blog
Tips for Complying with ABA and State Rules on Attorney Advertising
This June marks 47 years since the U.S. Supreme Court decided Bates v. State Bar of Arizona, determining that commercial speech merited First Amendment protection. The decision allowed attorneys to…
Jaffe Blog
Chambers USA 2024 Guide Launch and 2025 Cycle
We’re officially in this year’s Chambers USA era. With the release of the Chambers USA 2024 guide on June 6, 2024, the Chambers USA 2025 research cycle kicks off, running…
Jaffe Blog
How to Execute a Lateral Partner Arrival Media Campaign
By Kathy King
Not many years ago, lateral partner movement among law firms was rare. However, during the 15+ years I’ve spent leading media and public relations programs at Am Law 100 firms,…
Jaffe Blog
How to Write Thought Leadership that People Want to Read
By Keith Ecker
Having worked with dozens of law firms and scores of attorneys over my career, I have encountered two types of lawyers when it comes to writing thought leadership articles: those…
Jaffe Blog
Use PR Piggybacking to Increase Your Reach
By Carlos Arcos
An effective PR strategy that a firm can incorporate into outreach is “PR piggybacking” — the act of elevating a brand’s awareness and audience engagement by harnessing hot topics or…
Jaffe Blog
Tips for Website Compliance with New Jersey’s Attorney Advertising Rules for Awards, Results and Testimonials
As a marketing and PR agency with law firm clients in New Jersey, we assist law firms in complying with the Rules of Professional Conduct for all of their advertising…
Jaffe Blog
Advancing Law Firm DEI Despite the Backlash
By Vivian Hood
When the U.S. Supreme Court ruled against affirmative action in education in 2023, it seemed like a DEI backlash was in full swing — but data shows that law firms…
Jaffe Blog
Should law firms attend trade shows?
Trade shows and other similar marketing events are not just for vendors; they also can be an effective way for a law firm to showcase its services and network with…
Jaffe Blog
Understanding Proactive PR vs. Reactive PR
Successful PR is one of the most authentic and effective ways for lawyers and law firms to raise their profiles. But what is PR? Public relations professionals work every day…
Jaffe Blog
Navigating Today’s Journalism Industry for Law Firms
By Lisa Altman
When news flows 24 hours a day, seven days a week, gone are the days when newspapers were the primary source of news consumption. Today, social media platforms and online…