Organization
Jaffe
Jaffe is a full-service marketing, branding, public relations, and business development agency focused exclusively on the legal industry. Since 1978, it has supported law firms, lawyers, legal associations, and legal vendors by providing strategic marketing and communications services tailored to the legal market. Jaffe’s offerings include business development, public relations, branding, content marketing, digital marketing, social media, and creative services. The agency emphasizes understanding client objectives such as market positioning, business growth, and attorney recruitment, and integrates multiple tactics to meet these goals. Its team includes former attorneys and marketing professionals, enabling it to serve as an extension of clients’ internal teams. Jaffe publishes blogs and insights on legal marketing strategies, law firm communications, and industry trends.
481 published works
Jaffe Blog
How to Structure Lawyer Blog Posts for Content Marketing
By Ada Kase
Every law firm has its own platform for attorneys to establish themselves as thought leaders, but blogs written in legalese miss the mark. Here are easy ways to structure blog…
Jaffe Blog
Should You Close Your LinkedIn Account?
By Chris Moyer
A legal marketer recently told me about advice she heard from a business consultant: If you aren’t going to use your LinkedIn account, you should delete it. Makes sense, right?…
Jaffe Blog
Website Redesign vs. Refresh: Which Is Best for My Law Firm?
Wondering whether your law firm's website needs a facelift? Unsure whether a simple refresh or a complete redesign is the way to go? In the rapidly evolving digital landscape, making…
Jaffe Blog
DEI is Not Just Race and Gender
I am a half-Asian woman. By legal industry standards, I’m “diverse.” While I certainly have experienced bias in the past (and still do in my everyday life), I generally don’t…
Jaffe Blog
How to Hit the Right Note When Pitching to In-House Counsel
Law firm pitches to in-house counsel are often devoid of emotion, storytelling or creativity. For the sake of perfection and professionalism, attorneys might play it safe and just reiterate what’s…
Jaffe Blog
Wisdom and Tips for Lawyer Podcasts from Podfest Expo 2024
By Steph Maher
When your CEO phones in from her Texas ranch, asking, “Got tickets to Podfest 2024; you in?” there’s really only one correct answer. “Put me in, coach!” And that’s how,…
Jaffe Blog
If Academy Award-Nominated Movies Were About Law Firm Marketing
What do actors and attorneys have in common? They get press, they get nominated for awards, and sometimes actors are cast as lawyers in courtroom shows and legal thrillers. But…
Jaffe Blog
What Does Your Law Firm Stand For?
Jaffe Blog
The Press Release is Still Alive, but Has a Split Personality
Dear legal PR and marketing colleagues, attorneys and law firm stakeholders, We gather here today in grief and love to remember the revered and sometimes maligned statement of facts and…
Jaffe Blog
Get Ranked Alongside Big Law
Boutique and mid-size law firms have many advantages over big firms, but resources are not always among them. While Am Law 200 law firms may have marketing departments complete with…