Johnson & Hunter, Inc.

Johnson & Hunter, Inc., is a legal communication consulting firm providing professional development for lawyers. We teach persuasion and advocacy for litigators and public speaking skills for transactional attorneys. Founded by Brian K. Johnson in 1980, our company trains lawyers—and only lawyers—through lectures, small group workshops, and individual coachings, and by serving on the faculties of trial advocacy skills and appeals programs. Our books, on-demand videos, and articles support our techniques for public speaking, advocacy, and mock trial training. Brian K. Johnson and Marsha Hunter are the principal consultants. Our company is based in Santa Fe, New Mexico.

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Listeners pay close attention to the beginnings of presentations. Minds often wander in the middle, and retention drops. When the listener gets a signal that the end is near—“In conclusion…”— attention increases once again. Primacy is the first thing listeners

Many speakers bury their noses in their notes because they’re gripped by the fear, “What if I forget?” But that’s the wrong question! The question is, “When I forget, how will I recover?” Plan to forget. Know that it is

There is a critical gap between your brain’s capacity to know something and your body’s ability to know how to do it physically. Practice bridges that gap.
What your brain knows and understands, your body must practice to execute well.

A mantra of our public speaking techniques is breathe in and speak out. Breathe in to fill your lungs, and once they’re filled, use the air in your lungs to power your voice.
From the dawn of time until the