Lawyer Business Advantage

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Alay Yajnik

Latest from Lawyer Business Advantage

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In this episode, Alay Yajnik and Ken Levinson, Founding Partner at Levinson Stefani Injury Lawyers, discuss how his Level 3 niche marketing strategy contributed to his firm’s growth: Ken’s P.I. firm specializes in trucking crashes in Chicago. Alay and Ken also discuss cash flow management for contingency-based law firms. And pizza! Tweetable Moments: “You have to pick an area that you’re good at, that you can solve a client’s problem, and differentiate yourself.” –…
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In this episode, Alay Yajnik and Jacqueline Newman, Managing Partner at Berkman Bottger Newman & Schein, discuss how she has grown her firm from 3 attorneys to 17, and growing! Tweetable Moments: “For me, culture is really important.” – Jacqueline Newman “If you’re only doing two things at once, you’re wasting time.” – Jacqueline Newman “Most successful attorneys build their business upon the relationships they have built.” – Alay Yajnik “The best law firms…
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In this episode, Alay Yajnik and Jennifer Bennett, Partner at KBF Search, discuss how using recruiters can help small law firms win the war for talent and staff up with great people. Tweetable Moments: “Small firms have this flexibility to build your practice in a way that maybe you’re not able to where you are.” – Jennifer Bennett “When you go the job board route, you’re limited to people who are unhappy where they…
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  In this episode, Alay Yajnik and Saja Raoof, Principal of Raoof Law and Of Counsel with Philip Levin and Associates, discuss how Saja has used her introverted nature as an asset and a strength to build her practice via networking and speaking. Tweetable Moments: “Public speaking makes sense for introverts because you dictate who you engage with.” – Saja Raoof “Introverts are people who have the propensity to vanish alone and the proclivity…
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  In this episode, Alay Yajnik and Terry M. Isner, CEO of Jaffe, discuss how public relations marketing helps small law firms grow rapidly. Tweetable Moments: “PR brings a new light to these these firms who have woken up to the fact that they need to support social issues, cultural issues, be a part of change.” – Terry M. Isner “It was their story. We recognized what they were doing, got on board with…
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In this episode, Alay Yajnik and Scott Rahn, managing partner at RMO, discuss how RMO’s niche strategy and people strategy have driven its growth. Since its inception in 2015, RMO has grown to six offices from coast to coast! They have a Level 3 niche: Trust and Estates -> Trust and Estates Litigation -> Probate Litigation They focus their efforts on being probate litigation “ninjas” The Level 3 niche ensures that they can cooperate…
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In this episode, Alay Yajnik and Josh Borger, partner at Berliner Cohen, discuss how his passion and enthusiasm for practicing law have helped him build his practice, develop referral sources, and establish himself as a thought leader. Practicing the law is an honor. You should embrace that honor and love being a lawyer. Discover a niche in the law where there are lots of questions, yet no good answers. Study this area and write…
In this episode, Alay Yajnik and Kevin Brodehl, partner at Patton Sullivan Brodehl, discuss how Kevin is using his two blogs, Money and Dirt and the LLC Jungle, to attract his ideal clients to his law firm. Takeaways from our conversation include: When you’re building your book, you should be visible, be memorable, and be helpful. Give your blog a name, and get the “.com” domain on the internet for the name. You…
In this episode, Alay Yajnik and Mika Domingo, owner of M.S. Domingo Law Group, discuss how Mika built relationships that she was ultimately able to leverage to build her book of business: Serve your clients incredibly well. It’s the best advertising. Reach out to your connections…both business and personal. Talk with them. Become a master listener, and listen to what their concerns are. Then, try to help them or connect them with someone who can.…
In this episode, Alay Yajnik and Steve Fretzin, president of Fretzin, Inc.,  discuss business development coaching: Client referrals are the easiest, most effective way to build your book. Start with a simple business development plan: goals, your perfect client, who are your strategic partners, how will you fit business development into your day. It’s OK to pursue a strategy, even if you don’t know how you’ll do it. You can learn. A good coach will…