We discuss the importance of using passion in your marketing with Ivette Santaella, Managing Attorney at Santaella Legal Group. Ivette’s life experiences give her passion for her area of the law. That passion has powered the success of her marketing and business development efforts. Listen to her story and pick up some tips from a proven rainmaker! Alay Yajnik: [00:00:26] Welcome to Lawyer Business Advantage, your source for biz dev tips, wisdom and inspiration.…

In this episode of Lawyer Business Advantage, I have a conversation with Kirsten Howe, President of Absolute Trust Counsel, a boutique estate planning firm in the San Francisco Bay Area. Kirsten may be humble, but she’s a marketing whiz. Kirsten discusses how her practice has evolved from corporate work to estate planning, trust and probate, to new growing niches in the estate planning field. Along the way, you’ll hear her perspectives on marketing…

In this episode of Lawyer Business Advantage, I have a conversation with Sophie Alcorn, Alcorn Immigration Law‘s founding attorney. Sophie shares her powerful story as a single mom, building a nationwide immigration practice from the ground up. Along the way, you’ll learn the business development tactics that she used to put herself on the national stage. Sophie’s inspiring story is coming up right now on Lawyer Business Advantage. Alay Yajnik: [00:00:40] Welcome to Lawyer…

In this episode of Lawyer Business Advantage, Michelle Hoover, of Hoover Krepelka family law, shares her unique approach to business development that has led to Hoover Krepelka becoming one of the largest family law firms in California. Listen to the insights of a true law firm marketing pro! Alay Yajnik: [00:00:33] Welcome to Lawyer Business Advantage, your source for biz dev tips, wisdom and inspiration. I’m your host, Alay Yajnik. We’re unleashing your inner rainmaker…

In this episode of Lawyer Business Advantage, we have a conversation with Lindsey Mignano of Smith Shapourian Mignano about gender bias: what it is, how it’s impacting attorneys and how women can overcome gender bias to become rainmakers. Listen to powerful insights from this fierce female founder! Alay Yajnik: [00:00:34] Welcome to Lawyer Business Advantage, your source for biz dev tips, wisdom and inspiration. I’m your host, Alay Yajnik. We’re unleashing your inner rainmaker in…

In this episode of Lawyer Business Advantage, we have a conversation with Roger Brothers, Principal at Brothers Smith. Roger discusses how he and his partner executed a textbook law firm succession with their senior partners. We discuss the strategy, the execution and how the transition was communicated to clients and to referral sources. Along the way, you’ll learn the one method every attorney can utilize to have business development success. Alay Yajnik: [00:00:43] Well,…

In this episode of Lawyer Business Advantage, we have a conversation with Valerie Fenchel, owner of Fenchel Family Law. Valerie shares how her authentic approach to business development and to running her firm drive the success of her marketing, including community service, networking, email newsletters and online marketing. Valerie’s approach is authentic. It’s sincere and genuine and vulnerable, and it’s incredibly effective. Alay Yajnik: [00:00:43] Welcome to Lawyer Business Advantage, your source for biz…