In this episode, Alay, AJ, and Robyn discuss: 

• What an ideal law partner should have.
• Starting a firm in the middle of a pandemic. 
• Having the will to do the work that many people do not want to do. 

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In this episode, Alay and Steve discuss: 

• Taking selling out of client prospecting. 
• Having a process for your sales approach. 
• Keeping your pipeline thin but full of quality potential clients. 
• Qualifying your potential clients and asking the right questions. 

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In this episode, Alay and Amy discuss: 

• Transitioning from a trial lawyer to a mediation lawyer. 
• Honing your message and understanding who you want to connect with. 
• Rebranding within your own sphere of influence. 
• Honing the language of your

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In this episode, Alay and Jennifer discuss: 

• Starting a law firm from scratch. 
• Running a flat fee law firm. 
• Understanding your pricing. 
• Building your book of business early in your career. 

 
Key Takeaways: 

• When starting with no clients,

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In this episode, Alay and Ida discuss: 

• Preparing your firm for an uncertain future. 
• What retirement means in 2022. 
• How to properly hand over your firm with confidence. 
• Having purpose and meaning in your retirement. 

 
Key Takeaways: 

• It

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In this episode, Alay and Spojmie discuss: 

• Spojmie’s experience with the Afghanistan refugee crisis. 
• The continued challenges to the Afghan refugees and those left behind during the evacuation. 
• The future of what is still to come for the Afghan refugees. 

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In this episode, Alay and Leslee discuss:

• Building a book of business as a woman.
• Taking steps forward, even when you aren’t 100% sure.
• Challenges in scaling your firm.
• Identifying your “north star”: the law firm you want to create.

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