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In this episode of Lawyer Business Advantage, I have a conversation with Kirsten Howe, President of Absolute Trust Counsel, a boutique estate planning firm in the San Francisco Bay Area. Kirsten may be humble, but she’s a marketing whiz. Kirsten discusses how her practice has evolved from corporate work to estate planning, trust and probate, to new growing niches in the estate planning field. Along the way, you’ll hear her perspectives on marketing…
In this episode of Lawyer Business Advantage, I have a conversation with Sophie Alcorn, Alcorn Immigration Law‘s founding attorney. Sophie shares her powerful story as a single mom, building a nationwide immigration practice from the ground up. Along the way, you’ll learn the business development tactics that she used to put herself on the national stage. Sophie’s inspiring story is coming up right now on Lawyer Business Advantage. Alay Yajnik: [00:00:40] Welcome to Lawyer…
In this episode of Lawyer Business Advantage, Michelle Hoover, of Hoover Krepelka family law, shares her unique approach to business development that has led to Hoover Krepelka becoming one of the largest family law firms in California. Listen to the insights of a true law firm marketing pro! Alay Yajnik: [00:00:33] Welcome to Lawyer Business Advantage, your source for biz dev tips, wisdom and inspiration. I’m your host, Alay Yajnik. We’re unleashing your inner rainmaker…
In this episode of Lawyer Business Advantage, we have a conversation with Lindsey Mignano of Smith Shapourian Mignano about gender bias: what it is, how it’s impacting attorneys and how women can overcome gender bias to become rainmakers. Listen to powerful insights from this fierce female founder! Alay Yajnik: [00:00:34] Welcome to Lawyer Business Advantage, your source for biz dev tips, wisdom and inspiration. I’m your host, Alay Yajnik. We’re unleashing your inner rainmaker in…
In this episode of Lawyer Business Advantage, we have a conversation with Roger Brothers, Principal at Brothers Smith. Roger discusses how he and his partner executed a textbook law firm succession with their senior partners. We discuss the strategy, the execution and how the transition was communicated to clients and to referral sources. Along the way, you’ll learn the one method every attorney can utilize to have business development success. Alay Yajnik: [00:00:43] Well,…
In this episode of Lawyer Business Advantage, we have a conversation with Valerie Fenchel, owner of Fenchel Family Law. Valerie shares how her authentic approach to business development and to running her firm drive the success of her marketing, including community service, networking, email newsletters and online marketing. Valerie’s approach is authentic. It’s sincere and genuine and vulnerable, and it’s incredibly effective. Alay Yajnik: [00:00:43] Welcome to Lawyer Business Advantage, your source for biz…
Jen Lee, founder of Jen Lee Law and Lawyer Success Network, shares her unique approaches to business development, law firm growth, and practice management. Alay Yajnik: [00:00:00] In this episode of Lawyer Business Advantage, I have a conversation with Jen Lee, attorney, entrepreneur and founder of Jen Lee Law and Lawyer Success Network. Jen approaches her firm differently than most attorneys, and that’s what’s led her to become one of the top rainmakers in…
In this episode, I share three powerful techniques that you can use to have more successful business development meetings and sign more clients. Alay Yajnik: [00:00:01] In this episode of Lawyer Business Advantage, we’ll cover three powerful techniques that you can use to absolutely crush your next business development meeting and make steps forward towards signing that next client. Coming up next on Lawyer Business Advantage. Alay Yajnik: [00:00:15] Welcome to Lawyer Business Advantage, your…
In this episode, I share with you the biggest business development mistake that lawyers make …and three tips on how to avoid it! Alay Yajnik: [00:00:01] In this episode, I talk about the number one mistake that lawyers make while in business development meetings, it costs them clients and it costs them revenue. We also talk about three things that you can do to avoid that mistake from happening. Coming up next on Lawyer Business…
by Alay Yajnik More Resources at LawyerBusinessAdvantage.com As an attorney, your personal relationships are a rich source of business for you and for the firm. Sometimes you have a personal connection whom you would like as a client (or whose company you would like as a client). The problem is that it can be uncomfortable, awkward, and just plan weird to have a business discussion with a friend, relative, neighbor, or personal acquaintance. First off…yes,…