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PPC, or pay-per-click, is digital advertising where advertisers bid on advertising space and pay a fee for each click the ad generates. For example, if you perform a Google search for an attorney in your area, the first few results are almost always ads. This presents an instant way to increase your firm’s online exposure and reach interested, prospective clients, actively searching for a lawyer.  But PPC can be complicated and expensive for attorneys. Recent…
There are many ways to form and manage an LLC or Corporation, but working with a licensed attorney is always the best and safest way. For attorneys, entity formation is a great way to create and develop relationships with potential long-term clients as you help them with formation, document creation, and other entity management work. However, it can get expensive for new business owners to hire an attorney when first starting out, and it can…
With no definitive end in sight to the global health crisis, it has become increasingly difficult to track the far-reaching implications of the pandemic. To better understand the changes happening in the legal industry, MyCase recently launched a nationwide survey exploring the state of law offices, current workload, and predictions for the future. The results show that law firms are more positive about their financial outlook than in previous months, and they are adopting technology…
As you’re reading this, potential clients are visiting and interacting with your website. How confident are you that they’ll convert into leads and that you won’t lose them to your competitors? With LAW.BOT, you don’t have to wonder. LAW.BOT is the AI chatbot for lawyers that uses the power of artificial intelligence to transform your website into a supercharged lead gen machine. You’re already probably spending thousands of dollars to drive high-quality traffic to your website, but…
Hiring an outside marketing company can help take your law firm to the next level, but it’s important to not just hire any company.  You want to hire a company that can help you expand your business and enhance your brand, a company that cares about your firm’s growth and well-being as much as you do. In short, you want to work with a marketing partner, not just a marketing company. You want to work…
As the COVID-19 pandemic continues to surge in some parts of the country, you’re no doubt facing uncertainty regarding how and when to reopen your law firm. You’re also likely wondering about the future of your law firm and its book of business. One way to abate those concerns is to prioritize preparing your firm for whatever may come. Future Proof Your Firm Prior to COVID-19, you may have thought that this type of disaster…
Part of providing great client service is being able to help clients and answer their questions when they need it most. Sometimes, this is after you’ve already left the office for the day. Clients, current and potential, aren’t always free when you are. Between work, kids, or other responsibilities, a client may not have time to call you until 8 or 9 in the evening, and they may not be too keen to play telephone…
If you don’t already have a Facebook profile for your firm, you’re missing out. With over 2 billion active daily users, Facebook is a great way to engage with current clients and to let prospective clients learn more about your law firm. But most people won’t be leaving comments to communicate with you, they’ll be sending you a message.  Clients expect fast and convenient communication, and Facebook Messenger meets both of those criteria. But it’s…
Now, more than ever, we hear about the need for help —especially when it comes to missing calls. Ruby is helping meet this increased demand for personal connections as practices seek to serve clients best while moving to virtual and remote work. It’s our honor to serve the Lawyerist community in these times of need. Are you finding yourself in need of a few extra hands? You are not alone. Whether you need short-term help,…
2020 has been a strange time. Everyone has been experiencing the new normal in different ways, but through it all, a sense of community has been growing. Even while we’re sheltered in place, there are stories of people helping each other through these difficult times. Mockingbird Marketing is no different. To help struggling solo and small firm attorneys through the Coronavirus crisis, Mockingbird Marketing is offering Echo, their entry-level WordPress website, free through the end of…