These days, clients have different expectations about how their experience with attorneys should go. Clients are savvy, and you need to step up your game. To get their attention, and their business, you need to connect with clients on a personal level and establish trust beyond just being a lawyer. SimpleLaw’s new integration with the free HubSpot CRM helps you do just that.  Details  Managing contacts and clients is an important part of an efficient…

Let’s delve into the details of visuals and how they can enhance your brand in some different ways. You Need More Than a Primary Logo Although your logo is the center of your branding efforts, it’s only the beginning. While you may have developed a primary logo for your business, it’s important to have more than one version of it to use in different scenarios—and to keep your brand from becoming boring. The logo you…

Collecting attorney fees is difficult, which is why many lawyers insist on getting fees up front. But after turning away thousands of dollars in business, I started looking at the potential clients who were walking away. I realized the average fees were between $1,000 and $4,000, and were generally for lower-level court cases. Many of these potential clients had professional jobs, but either had credit cards with insufficient limits or did not use credit cards even…

Client testimonials have become a hot topic for lawyers as they embrace marketing and business development, build websites and participate in social media. Some social media platforms, like LinkedIn, have a built-in mechanism for client testimonials (which they call recommendations). Platforms built especially for lawyers, such as Avvo, also provide an opportunity for clients to comment on their experience with lawyers. But should lawyers ask for client testimonials? And what does an effective testimonial look…