Lawyerist

Lawyerist provides law practice advice on law firm marketing, practice management, legal technology, legal careers, and law school success.

Readers Choice

October 2019

Part of providing great client service is being able to help clients and answer their questions when they need it most. Sometimes, this is after you’ve already left the office for the day. Clients, current and potential, aren’t always free when you are. Between work, kids, or other responsibilities, a client may not have time to call you until 8 or 9 in the evening, and they may not be too keen to play telephone…
If you don’t already have a Facebook profile for your firm, you’re missing out. With over 2 billion active daily users, Facebook is a great way to engage with current clients and to let prospective clients learn more about your law firm. But most people won’t be leaving comments to communicate with you, they’ll be sending you a message.  Clients expect fast and convenient communication, and Facebook Messenger meets both of those criteria. But it’s…
Now, more than ever, we hear about the need for help —especially when it comes to missing calls. Ruby is helping meet this increased demand for personal connections as practices seek to serve clients best while moving to virtual and remote work. It’s our honor to serve the Lawyerist community in these times of need. Are you finding yourself in need of a few extra hands? You are not alone. Whether you need short-term help,…
2020 has been a strange time. Everyone has been experiencing the new normal in different ways, but through it all, a sense of community has been growing. Even while we’re sheltered in place, there are stories of people helping each other through these difficult times. Mockingbird Marketing is no different. To help struggling solo and small firm attorneys through the Coronavirus crisis, Mockingbird Marketing is offering Echo, their entry-level WordPress website, free through the end of…
As an attorney, your days are already filled with appointments, deadlines, and other responsibilities. Following up on incomplete intake forms, making court-appearance reminder calls, and chasing down paperwork can take up precious time in your packed schedule.  Let Smith.ai take care of your outbound calls and free up hours for you and your staff. Smith.ai receptionists can call leads and clients to follow-up on online “contact form” fills and website chats, to give case updates…
Last week, we held the very first virtual LabCon. When it became clear that we needed to cancel the Atlanta conference in order to do our part to help flatten the curve of coronavirus, we immediately shifted gears and planned to hold LabCon by video. So on Monday morning, 50 people logged into LabCon from their homes and offices and got to work. Shifting from an in-person meeting to an online meeting was a…
As the legal profession evolves to meet the changing demands of the marketplace, freelance lawyers have a new angle on the practice of law as they develop new career goals, and their numbers have been growing in the largest U.S. legal markets over the past several years. A freelance lawyer enjoys much greater flexibility and control over their law practices than most solo practitioners. And because freelance attorneys are independent contractors hired by other…
One of the biggest issues for solo attorneys, especially new ones, is figuring out how to balance the books and keep overhead costs low. Here are six ways to reduce costs and keep your firm profitable. Be a Minimalist “When you start your practice, you should worry about two things besides taking care of your clients: keeping the lights on and paying yourself consistently.” I’ve been running my own firm for nearly four years, and I’ve seen countless other firms…
If you’re comfortable on the stage (or willing to hone your skills – more on that later), public speaking can be a great way to establish your expertise in an area and grow your reach to new audiences. Like any aspect of your strategic marketing plan, your public speaking strategy should be, well, strategic. You should understand who you’re trying to target with your speaking and how the speech fits into your overall marketing plan. …
You use Office 365, and you use TimeSolv. Isn’t it time to use them together? With its new Office 365 integration, TimeSolv helps you spend less time entering data and switching between applications and more time on what’s important to you. You’ll easily be able to enter your time through your Outlook email and calendar with just a few clicks.  Details Simply download the TimeSolv add-on for Office 365 to start. Once installed, click on…