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One of the biggest issues for solo attorneys, especially new ones, is figuring out how to balance the books and keep overhead costs low. Here are six ways to reduce costs and keep your firm profitable. Be a Minimalist “When you start your practice, you should worry about two things besides taking care of your clients: keeping the lights on and paying yourself consistently.” I’ve been running my own firm for nearly four years, and I’ve seen countless other firms…
If you’re comfortable on the stage (or willing to hone your skills – more on that later), public speaking can be a great way to establish your expertise in an area and grow your reach to new audiences. Like any aspect of your strategic marketing plan, your public speaking strategy should be, well, strategic. You should understand who you’re trying to target with your speaking and how the speech fits into your overall marketing plan. …
You use Office 365, and you use TimeSolv. Isn’t it time to use them together? With its new Office 365 integration, TimeSolv helps you spend less time entering data and switching between applications and more time on what’s important to you. You’ll easily be able to enter your time through your Outlook email and calendar with just a few clicks.  Details Simply download the TimeSolv add-on for Office 365 to start. Once installed, click on…
If you’re still chasing down clients for their signature on retainers, releases, and other documents, then waiting days or even weeks for them to return that document, we’re here to tell you there’s a much better way. With MyCase’s new e-Signature solution, you can easily prepare and send documents to clients who can sign them in just a matter of clicks, creating an easy and seamless document signing experience for both you and your client. …
Related You should subscribe to The Lawyerist Podcast, obviously. Legal podcasts have become very popular in recent years. Nearly 32% of Americans listened to a podcast in the last month, up from 20% in 2016. So, naturally, lawyers have begun to take notice and wonder if podcasting might be an effective way to get clients. Like all things, it can. But probably not. But if you have a clear strategy and you can create…
Scheduling appointments isn’t always the easiest thing to do. In fact, it can be a big hassle. Between the back and forth or limitations to your current method of booking appointments, you’re wasting time you could be spending with clients. Setting appointments should be a breeze, and it’s just that with Clio Scheduler, part of the Clio Suite. Details Clio Scheduler offers a convenient and hassle-free online booking process for your clients, your firm, and…
Chief among the amenities that belong in any office, law or otherwise, is coffee. Oh sure, you should have tea, water, and soda, but coffee is the king of non-alcoholic beverage consumption. It also gives everyone something besides each other and their phones to stare at during long meetings. Offering coffee is basic client service, but how you serve coffee says a lot about your firm. Most Convenient: Keurig or Nespresso The easiest way to…
Every lawyer’s ultimate accountability is to clients. However, many lawyers are also accountable for meeting business goals—regardless of whether they are solo or work for a large firm. “Half the money I spend on people is wasted; the trouble is I don’t know which half.” While those were not John Wanamaker’s exact words, the revision is useful for a discussion of accountability in your law firm. Figure Out Your Firm’s Culture “Culture doesn’t care if…
These days, clients have different expectations about how their experience with attorneys should go. Clients are savvy, and you need to step up your game. To get their attention, and their business, you need to connect with clients on a personal level and establish trust beyond just being a lawyer. SimpleLaw’s new integration with the free HubSpot CRM helps you do just that.  Details  Managing contacts and clients is an important part of an efficient…
Let’s delve into the details of visuals and how they can enhance your brand in some different ways. You Need More Than a Primary Logo Although your logo is the center of your branding efforts, it’s only the beginning. While you may have developed a primary logo for your business, it’s important to have more than one version of it to use in different scenarios—and to keep your brand from becoming boring. The logo you…