I’ve written a lot of articles over the past few years, and I mean a LOT. I started posting my writing directly to LinkedIn in 2015 and I’ve now published 126 of them through its platform – and I’ve published
Prodonovich Advisory
Sue-Ella is the Principal of Prodonovich Advisory, a business dedicated to helping professional services firms sharpen their business development practices, and attract and retain good clients.
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What To Do When You Lose A Bid And They Wont Tell You Why
So, you’ve been invited to pitch for a new client – or at least an existing client you want to do more work for. Hooray! What an opportunity. You put your heads down, work through the night and across the…
Why Partners Don't Like Client Feedback
The July-August 2022 issue of PM Forum Magazine included my article ‘Why Partners Don’t Like Client Feedback’. You can access the complete article below at ‘Article PDF’ (2 pages).
About PM Forum PM Forum is the…
How To Get More Out Of Your Net Promoter Score
Let me begin by saying I’m a fan of the Net Promoter Score ® (NPS® ). In fact, a decade ago I packed myself off to London to complete Bain & Co’s intensive Net Promoter Score Accreditation course. But that…
Stop Trying to Delight Clients
‘Delighting’ clients is a goal that puts Herculean pressures on professionals, offers low marginal value to clients, and increases costs of doing business. So what to do?When I speak with buyers of professional services the vast majority provide examples of…
How To Follow Up With Someone Who's Ignoring You
Being ignored by someone who asked you for information is one of the most frustrating and, frankly, humiliating things we can face as professionals.
So if you’re being ‘ghosted’, here’s what to do…
1. SEEK TO UNDERSTAND (AND THEN BE…
6 Ways to Tackle Your Business Plan
For many lawyers, accountants and other professionals, this is the home stretch – that final quarter of the financial year where budgets are put to bed and FY22 business plans are supposed to be re-worked, or at least polished up,…
7 Things Your Associates Would Change About Your Firm
If your associates had the chance, they’d probably change a lot about your firm – especially when it comes to the way you’re helping – or not helping them – develop their careers. And I think they are onto something.After…
How to Repay a Referral When You Can’t Refer Back
Referrals are the lifeblood of most professional services firms. And, as I’ve mentioned before, the referral relationship is one of reciprocity. It’s about keeping each other in the loop about how projects are going. It’s about letting each other…
The Perfect Gift to Give Yourself
Who knows what the Nobel Laureate, Herbert Simon, would have made of the world we live in today. Fifty years ago, he warned that “a wealth of information creates poverty of attention”. Since then, the rate of information growth…