One of the biggest misconceptions about LinkedIn is that people only care about company brands. They don’t. People increasingly want to hear directly from leadership. They want perspective, insight and a clearer sense of the people behind the business. They
I spend a lot of time on LinkedIn, and one thing has become impossible to ignore: a huge amount of content now feels incredibly manufactured.
You can almost feel when someone is trying too hard to create the “right” kind
Lawyers and business professionals generally spend a lot of time attending events. Conferences, panels, client programs and industry gatherings fill up calendars quickly. Being in the room matters, but it’s only part of the equation. What determines whether an event
One of the biggest reasons professionals struggle with LinkedIn content is because they think content has to start with a perfectly formed idea. People sit down trying to force themselves to come up with something good to post instead of
A lot of lawyers put real time and thought into writing client alerts, articles and blog posts. There’s research, drafting and usually multiple rounds of edits before anything is ready to go out.
Once it’s published, it gets shared and
Business development professionals are already in the middle of the right conversations. The difference between supporting revenue and helping generate it usually comes down to what happens next.
Most of the opportunity sits in moments that don’t look like business
For a long time, business development for lawyers has been tied to visible, structured moments. It happens in pitches, in meetings and in conversations that are carefully prepared and often high stakes. Those moments still matter, but they’re no longer
Most lawyers are on LinkedIn, but very few are using it in a way that consistently leads to business.
There’s usually some activity. A post here and there, a profile that looks complete, a growing list of connections. On the
A lot of people think becoming irreplaceable at work is something you either are or you aren’t. It can feel like a fixed trait, something tied to personality or timing or being in the right role at the right moment.
There are always stretches during the year when things slow down a bit. Your clients are away, deals pause or your calendar just isn’t as full as it usually is.
And while it may be tempting to fully check out
