Law firms work in a market where clients have no shortage of options. Many firms talk about themselves in similar ways and many lawyers have backgrounds that look alike. Nearly every firm highlights industry knowledge, quality work and strong service.
Building a personal brand isn’t something most people plan. It often starts with a simple idea, wanting to be recognized for good work, to connect with the right people and to have more control over how you’re seen. What begins
Conferences can be a blur of name tags, quick handshakes and packed agendas. You meet interesting people, hear a few great ideas and promise to stay in touch. For a few days, you’re surrounded by energy, conversation and opportunity.
Then
One of the easiest ways to lose someone on LinkedIn is to sound like everyone else.
I see it every day. Professionals with great ideas and insights spend time crafting a post they believe will perform well, only to watch
Litigation work ebbs and flows. Some stretches move quickly while others slow down enough to give you space to think about what’s next. Those quieter moments can be valuable if you use them to strengthen relationships and invest in the
I’ve been on LinkedIn long enough to see just about everything. The follower milestones. The endless humblebrags. The generic advice that sounds like it could have been written by anyone. I’ve also seen people spend hours creating posts that get
Is your social media profile a treat or a trick? Halloween may be full of spooky surprises, but you don’t want your online presence scaring away potential connections or clients. From ghostly engagement to frightfully boastful posts, even seasoned professionals
More companies are starting to see just how powerful their executives’ voices can be on LinkedIn. A strong presence from leadership is no longer just about sharing news or attracting job candidates. It’s about putting a human face on the
Panels often get overlooked when people think about business development. They’re usually treated as something you have to do to fill an agenda — round up a few names, give them microphones and call it a program. But a panel
Litigators have a unique challenge when it comes to business development. Work doesn’t always arrive on a predictable schedule. One month you might be in court every day, the next things are quiet. Unlike deal lawyers who usually see matters
