One of the most effective ways to let your clients and potential clients know you are knowledgeable in the topics they care the most about is to share content that demonstrates your knowledge.
It takes time to create and share
Myrland Marketing & Social Media
As an early and constant adopter of social and digital media and technology, Myrland Marketing & Social Media also help firms with blogging, podcasting, video marketing, and livestreaming. They also lead law firms through their online digital strategy when dealing with high-stakes, visible cases.
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Lawyers, The Competition That Kills You Might Not Look Like You
At the recent Legal Marketing Association conference (#LMA22) in Las Vegas, our keynote presenters on the first day were Richard and Daniel Susskind, the visionaries we have all come to know, like, trust, and respect in this industry and…
Law Firms, Are You Still Discouraging The Use of Social Media?
I read an article last Friday on Law.com about law firms that put restrictions on the use of social media by their legal and business professionals. You might find it hard to believe this is still an issue, but it…
Is It Time To Stop Attending Conferences In Person?
We’re going through a very interesting time with regards to business development and networking, and whether or not we should be doing that online or in person.
I think we need to have a conversation about what has changed in…
#LMA22: Join Me As We Stretch Beyond, Together, At The Legal Marketing Association Annual Conference
Looking for new posts summarizing the #LMA22 conference? Head down to the green headings below for new content added regularly. Don’t forget to let me know if I’ve missed anything, okay? Thanks!
If you are reading this via email, please…
Lawyers and LinkedIn: Which Invitations Should You Accept?
I am often asked by clients which invitations they should accept or extend on LinkedIn. Let’s look at this from a few different angles to find out what the right approach is for you.
Can You Connect The Dots?
The…
Lawyers, Is This What Is Holding You Back From Creating and Posting Content? You’re Not Alone.
One of the strongest ways to stand out from the competition is to establish yourself as a thought leader in your practice area by creating content that speaks to the issues and challenges your clients are facing.
Writing, recording, or…
In 2022, Here Is One Powerful Question To Ask Yourself
Hi there. Happy New Year!
In some ways, 2022 is a fresh start. In other ways, it is a continuation of what you were already working on in 2021. Both are good. You don’t have to start over if what…
In Remote Times Like These, How Can You Really Connect With Your Clients?
These times can be challenging for client and business development.
We’re in-person, then we’re not.
We’re scheduling events, then we’re canceling them.
We’re working remotely, but only sometimes.
When you are trying to connect with clients and potential clients, what…
Lawyers, This Is How Potential Clients Want You To Approach Meetings With Them
I am often inspired by conversations I have that cause me to think there is something important I need to share with you.
A recent conversation with a GC revolved around the idea that your job as a lawyer is…