Social media is the way people connect today and you want your law firm to be in the thick of it. But if you’re a newbie to social media for business, then there are 9 social media “musts” you need
The Rainmaker Institute
The Rainmaker Institute has specialized in comprehensive legal marketing for over 15 years. Our goals are to help you grow your book of business and your bottom line, and we have the expertise and tools to make that happen.
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The 5 Key Benefits of a Mastermind Group
This weekend I’m meeting with the Rainmaker Mastermind Group, an exclusive group of non-competing attorneys and law firm marketing experts who meet a few times a year for an intense, two-day strategy session.
Here, attorneys have the opportunity to…
5 Tips to Leverage Your Law Firm Blog for Better SEO
As a constant source of fresh content, your law firm blog is a great tool for building your online authority and boosting your SEO. Research shows that blogs consistently deliver the goods in terms of more traffic to your website,…
Avoid These SEO Mistakes to Improve Your Law Firm’s Search Ranking [Infographic]
Getting on the first page of Google is every law firm marketer’s mission. That’s because current research shows that most people — 94%! — won’t look beyond the first page of their Google search results. So acquiring that piece of…
6 Winning Search Strategies for Law Firm Marketing
Law firms should take it as a given by now that online search plays a crucial role in business development, especially for B2C law firms. Consumers needing legal services will turn to the Internet first to research their options. Even…
New Consumer Insights Your Law Firm Marketing Plan Needs to Consider
Consumer insights are important when crafting a law firm marketing plan, and they have certainly changed a lot in the last few years. A new consumer content study by Adobe lists five significant changes that you need to dial in…
Twitter Tips for Attorneys to Increase Engagement
If you’d like to start using Twitter — or if you’ve already started but want to do better — here are some tips for attorneys on how to engage:
Pick a trending topic and offer your own spin. Every time…
10 Email Newsletter Tips to Make Your Law Firm Stand Out in the Inbox
A monthly newsletter is still one of the most profitable and reliable ways to generate a predictable flow of potential new and recurring clients. Your law firm’s newsletter can be inexpensive, reliable, and — when done right — a welcome (not…
8 Steps to Achieve a Better Work/Life Balance in 2019
If there is one thing that all the attorneys I’ve trained have in common, it’s that they are all too busy. Busy generating leads. Busy meeting with prospects. Busy preparing for trial. Busy running their business. Busy going to court.…
Steal This: Social Media Content Idea Calendar [Infographic]
Did you have a nice big piece of chocolate cake yesterday? You should have, because yesterday was Chocolate Cake Day. If you didn’t want the extra calories, there was still a good reason to have this date marked on your…