Here’s a lesson that many attorneys learn the hard way: you will never have that lifestyle law firm you want if you keep taking on the wrong types of clients — which are those that fall outside a pre-defined category
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The Rainmaker Institute has specialized in comprehensive legal marketing for over 15 years. Our goals are to help you grow your book of business and your bottom line, and we have the expertise and tools to make that happen.
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Grab New Opportunities by Repurposing Your Content [Slideshow]
This post from June 2018 has been updated to include a slide presentation from Search Engine Journal’s recent webinar on How to Identify Lost & Missed Content Opportunities.
While the relevancy of content marketing has never been greater (research shows…
How to Get Out of Your Marketing Rut & Grow Your Law Firm
There aren’t too many excuses I haven’t heard from lawyers who won’t do what it takes to market their law firm effectively:
I don’t have the time.
I don’t have the money.
I don’t know how.
My clients aren’t on…
Tips for Converting Clients Into Great Referral Sources
While attorneys always covet referrals, many fall short when it comes to cultivating referral sources as part of their law firm marketing efforts. I believe that part of this stems from the attorney mindset of always being the helper, which…
Law Firm Management Cheat Sheet [INFOGRAPHIC]
A law firm rarely ever fails for lack of talent. It fails due to a litany of bad business practices, inefficiencies, infighting and hubris, as well as a number of other reasons that have nothing to do with the intelligence…
Networking Your Way to More and Better Referrals
How to Create a YouTube Channel for Your Law Firm [INFOGRAPHIC]
We know that lawyers love words. But your potential clients love video, and hosting your video clips on YouTube and Facebook is an excellent way to make your case to those potential clients as well as improve your SEO.
Whether or not…
7 Tips for Building a Better Law Firm Blog (& Why You Should)
Blogs hold a unique position in the online media landscape because they have become an accepted source of information. When used properly, a blog becomes a clear, consistent voice for your practice. It entices prospects, referral sources, colleagues, clients and…
How to Use Targeted Facebook Ads to Zero In On Your Ideal Clients
Social media is huge. Literally. There are billions of people on Facebook alone, so how can you be sure you are reaching your ideal client with your Facebook ads? Thankfully, this monster social media platform is doing more for business…
How to Optimize Your YouTube Videos to Rank in Search Results
Most people are not aware that YouTube is the world’s third largest search engine, where three billion searches are executed every month (compared to Google at 100 billion and Bing at 26 billion searches per month). YouTube has become so…